Digital Marketing News: Facebook’s User Ratings & Groups Pixel, Google’s Ad Strength Tool, & Surprising Gen Z Survey Findings

Facebook moves to rate users on trustworthiness: report
Facebook has started assigning users a reputation score. Will the new user trustworthiness rating system, which has been refined over the past year, see eventual digital marketing uses? Reuters

Machine learning reveals crazy advertising ideas that actually work
Artificial intelligence aims to not only create but monitor in real-time which ads are creating the most impact, including some rather unorthodox ideas. VentureBeat

Facebook tests ‘things in common’ label to try to connect non-friends
Facebook has been testing new methods to help bring non-friends who share common interests together, with highlights to appear among user comments. CNET

YouTube ads are about to get a little less skippable
YouTube Partners has announced a potentially risky change that will allow costlier unskippable ads on all the video giant’s channels, expanding on earlier limited-audience tests. Mashable

Google Updates Structured Data Requirements
Google has updated its structured data requirements for advertisers creating responsive search ads, including publication and modification dates and a variety of testing tool changes and additions. MediaPost

Survey shows digital-native Gen Z prefers in-person interaction with brands
Gen Z’s complex relationship with technology and marketing is examined in a new brand interaction survey of college students. Marketing Dive

Podcasting continues its meteoric rise, creating more opportunities for marketers
Podcasting has seen widespread growth, with revenues that topped $314 million in 2017, an 86 percent increase from 2016, making the industry ripe for advertiser opportunities. A look at some of the challenges the medium presents. MarTech Today

People Spent 85 Billion Hours In WhatsApp In The Past 3 Months (Versus 31 Billion In Facebook)
WhatsApp users racked up some 85 billion usage hours over the last three months, more than double the time Facebook users spent. Combined with the Facebook-owned messaging and VoIP mobile app’s billion-plus users, the trajectory of WhatsApp appears to be strong. Forbes

Facebook adds pixel to Groups so marketers can track engaged audiences
Facebook has begun offering a tracking pixel features, allowing digital marketers new Group Insights user-behavior tracking options. DigiDay

ON THE LIGHTER SIDE:

A lighthearted look at how to rebrand by Marketoonist Tom Fishburne — Marketoonist

Gamer Checks Facebook During Cutscene That Took 3,000 Man-Hours to Animate — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• TopRank Marketing — No Celebrities Required: How to Create Great Influencer Content — Content Marketing Institute (client)
• Anne Leuman — Don’t Overlook These Important Pieces of Expert Small Business Advice — Small Business Trends
• Anne Leuman — What’s Trending: How to Make Your Content Sticky — LinkedIn (client)
• Lee Odden — How to Create the Best Content Marketing World Experience — Nimble
• Lee Odden — #CMWorld – It’s time to start packing! — Content Marketing World (client)
• Lee Odden — 5 Tips for Better Content Marketing in 2019 — Practical Ecommerce
• Lee Odden — Conference Blog Post Content: 20 Types You Can Steal — Heidi Cohen
• Lee Odden — Influencers and Media Partners: How to Amplify the Reach of Content [Webinar] — SEMrush
• Lee Odden — Main Stage Spotlight Speakers at Pubcon Pro Las Vegas — Pubcon
• Lee Odden — Content Marketing World Authors Will Make You Smarter — Heidi Cohen
• TopRank Marketing — 2018 Content Planning Report — DivvyHQ (client)

What are some of your top content marketing news items for this week?

Thanks for reading, and we hope you’ll join us next week for the most relevant new digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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