Google’s John Mueller Says Parameters in URLs Do Not Matter by @MattGSouthern

In the latest instalment of Google’s Q&A videos, John Mueller answers a question about removing .html from URLs.

The post Google’s John Mueller Says Parameters in URLs Do Not Matter by @MattGSouthern appeared first on Search Engine Journal.

Facebook No Longer Allows Ad Targeting With Third-Party Data by @MattGSouthern

Facebook is shutting down Partner Categories, which allowed third-party data providers to offer their targeting capabilities to Facebook advertisers.

The post Facebook No Longer Allows Ad Targeting With Third-Party Data by @MattGSouthern appeared first on Search Engine Journal.

Instagram Brings Back GIFs in Stories by @MattGSouthern

After being removed earlier this month, Instagram has brought back the ability to use GIF stickers in stories.

The post Instagram Brings Back GIFs in Stories by @MattGSouthern appeared first on Search Engine Journal.

Instagram Introduces Full Screen Support for Ads in Stories by @MattGSouthern

Instagram is making it easier for businesses to create full ads that can be used in Stories.

The post Instagram Introduces Full Screen Support for Ads in Stories by @MattGSouthern appeared first on Search Engine Journal.

LinkedIn Introduces Video Ads and Video for Company Pages by @MattGSouthern

LinkedIn has finally jumped on the video ad bandwagon with video for sponsored content. LinkedIn is also giving businesses the opportunity to add video to company pages. Video for sponsored content are ads that can be placed in the LinkedIn news feed as a standalone post. These video ads have a persistent call to action button, giving businesses the opportunity to capture leads at any point throughout the video. Video for sponsored content can be targeted by traits like job title, seniority, company name, industry, skills, and more. Performance can be measured through insights and breakdowns of the types who’s […]

The post LinkedIn Introduces Video Ads and Video for Company Pages by @MattGSouthern appeared first on Search Engine Journal.

Google April Fools Joke: Find Waldo in Google Maps by @MattGSouthern

In celebration of April Fools Google has released a limited-time feature in Google Maps, available for the next week.

The post Google April Fools Joke: Find Waldo in Google Maps by @MattGSouthern appeared first on Search Engine Journal.

Goo.gl Shutting Down – These are Your Options by @martinibuster

Google warned that Goo.gl users have one year to vacate. Offers options to help migrate away to new service.

The post Goo.gl Shutting Down – These are Your Options by @martinibuster appeared first on Search Engine Journal.

John Mueller Rebuts Idea that Google Uses Domain Authority Signal by @martinibuster

Google's John Mueller reaffirms that Google does not have a domain authority metric or signal in use at Google.

The post John Mueller Rebuts Idea that Google Uses Domain Authority Signal by @martinibuster appeared first on Search Engine Journal.

How Travel Companies Can Adopt Micro-Moments for Better Content by @TaylorDanRW

By understanding travel-specific micro-moments, and the intent behind them, you can tailor your content to satisfy user intent.

The post How Travel Companies Can Adopt Micro-Moments for Better Content by @TaylorDanRW appeared first on Search Engine Journal.

Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters

Google AdWords Releases New Keyword Planner Tool
An updated and more feature-rich Google AdWords Keyword Planner tool has been released, including a newly-designed forecasts area showing a unified overview and the ability to add multiple keywords in bulk, all now available to anyone with access to the latest iteration of the AdWords experience. Search Engine Journal

Forecast: Digital Advertising Pulling Away From TV on Global Basis
New research from Zenith forecasts big gains for global digital ad revenue, increasing a lead built last year and pointing towards a 44.6 percent share of total ad revenue by 2020. With the U.S. and China leading the 2017 through 2020 adspend growth forecast, mobile will be the biggest contributing medium. Marketing Land

Users Worry About Facebook Data: Plan To Use Less, Stop Altogether
Facebook users have said they’ll cut their time on the site or, in some cases, leave entirely, according to new survey data from Raymond James. 44 percent of respondents were “very concerned” about Facebook’s use of their data, while 40 percent said that they were “somewhat concerned,” with 8 percent planning to stop signing in completely. MediaPost

EU Antitrust Chief Keeps Open Threat to Break Up Google: Report
As it drafts transparency regulations for technology firms, the European Union hasn’t ruled out splitting Google into smaller companies, and holds “grave suspicions” about the firm’s dominance. Reuters

Google Starts Rolling Out Mobile-First Search Index
Google’s long-anticipated migration to mobile-first indexing has begun, with the Internet giant on Monday announcing a roll-out in notifications to an increasing number of websites. MediaPost

LinkedIn Just Launched Some Snapchat-Like Features for Video Creators
New text styles, video filters, and other Snapchat-like options have recently debuted on LinkedIn, which said that video is being shared at rates 20 times that of other content types. AdWeek

Facebook Will No Longer Show Audience Reach Wstimates for Custom Audiences After Vulnerability Detected
Marketers using Facebook’s custom audience targeting will no longer see campaign reach estimates, after researchers discovered a possible privacy exploit and the social media firm suspended the popular metric. Marketing Land

Instagram Now Lets You Link to Hashtags and Other Profiles in Your Bio
Linkable biography hashtags and the ability to link to other profiles are two features that have recently been added to Instagram, as the company moves towards a more interactive online bio. The Next Web

Snapchat Bulks Up Location-Based Ad Targeting & Launches In-Store Analytics Tool
New location-based ad targeting features have been rolled out to marketers by Snapchat, including three tools aimed at pinpointing geographic points. Marketing Land

B2B Marketers Need to Get Ready for GDPR
With the EU’s General Data Protection Regulations (GDPR) May 25 compliance deadline looming, as few as 15 percent of B2B marketers may be fully in-step with the upcoming requirements. Chief Marketer

Google News Initiative Kicks Off With Subscribe With Google, Other Efforts
Details about a new “Subscribe With Google” framework for publishers were announced by Google in New York City Tuesday, along with a Google Analytics-based publisher dashboard. Marketing Land

ON THE LIGHTER SIDE:

Take a humorous look at personal data and terms of service – Marketoonist

BREAKING: Aging Punk Marks Himself Safe on Facebook Following 7 Second Break Up – The Hard Times

Mark Zuckerberg Prepares For Congressional Testimony By Poring Over Lawmakers’ Personal Data – The Onion

The Glory That Was Yahoo – Fast Company

You Are What You ‘Like’ – Psychology Today

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• TopRank Marketing Blog – Top 75 Content Marketing Blogs & Websites For Content Marketers — FeedSpot
• Lee Odden – 20 Inspiring Digital Marketing Experts That You Need to Know — Digital Doughnut

Be sure to check in next week, when we’ll be sharing all new marketing news stories, or you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid Search by @digital_future

These five considerations for synergy between organic and paid search create the foundation for a holistic search strategy.

The post Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid Search by @digital_future appeared first on Search Engine Journal.

Hyperlocal SEO: How to Optimize for Micro-Moments by @cynthialive

These hyperlocal optimization tips will help local businesses stand out at the micro-moment when customers are ready to buy.

The post Hyperlocal SEO: How to Optimize for Micro-Moments by @cynthialive appeared first on Search Engine Journal.

Bing to Increase Ad Coverage on Bottom of Search Results Pages by @MattGSouthern

Bing is expanding ad coverage at the bottom of search results pages, while removing sidebar text ads.

The post Bing to Increase Ad Coverage on Bottom of Search Results Pages by @MattGSouthern appeared first on Search Engine Journal.

Google Lets Businesses Post Offers to Organic Search Results by @MattGSouthern

Google is testing a new feature which allows Google My Business pages to publish offers directly to search results.

The post Google Lets Businesses Post Offers to Organic Search Results by @MattGSouthern appeared first on Search Engine Journal.

4 SEO Tasks You Should Be Doing Today, But Probably Aren’t by @askreinhart

Upgrade your game and help your clients. Here are some SEO strategies and tasks you can add to your toolset.

The post 4 SEO Tasks You Should Be Doing Today, But Probably Aren’t by @askreinhart appeared first on Search Engine Journal.

Google+ Update: Notifications for ‘Highlights’ in Communities by @MattGSouthern

An update to Google+ will now allow users to adjust the notification settings for communities they belong to.

The post Google+ Update: Notifications for ‘Highlights’ in Communities by @MattGSouthern appeared first on Search Engine Journal.

How to Surge Ahead with Google Posts: A Complete Checklist by @vivekrpatel

If you’re ready to make the most out of Google Posts, this article will guide you through.

The post How to Surge Ahead with Google Posts: A Complete Checklist by @vivekrpatel appeared first on Search Engine Journal.

5 Cost-Saving Tips for International SEO by @motokohunt

Managing and optimizing multiple global websites? Here are some international SEO cost-saving tips you can apply.

The post 5 Cost-Saving Tips for International SEO by @motokohunt appeared first on Search Engine Journal.

How to Survive the Social Media Midlife Crisis

Time moves faster on the internet. Last month’s memes are about as relevant as a 1920s vaudeville show. Even a bona fide viral phenomenon from just a few years ago seems quaint and dated. Twitter and Facebook are only 12 and 14 years old, respectively. But they’re aging at internet speed. And right now they’re having a midlife crisis. Instead of buying a sports car and taking up craft brewing, though, that crisis is manifesting as existential dread and intense soul-searching. The people who run the platforms are publicly examining their purpose and societal impact. More importantly, the people who use the platforms are asking tough questions:

What am I getting out of my time spent here? Who is this platform structured to benefit? Should I be trusting my data with this platform? Is this a positive or negative thing I have let into my life?

As marketers, we have to ask ourselves the same questions. And we should add one more: Is our social media marketing valuable to our audience? If we’re not adding value, we’re adding to the problem. Social media is in crisis right now. But that doesn’t mean marketers should abandon ship. It means we have to do our own soul-searching. We need to take our social media accounts off of autopilot and approach them mindfully. Here’s what marketers should consider as we weather the social media midlife crisis.

How Does Your Social Media Marketing Make People Feel?

A recent Hill Holliday report found that a majority of 18-24 year olds were at least considering abandoning social media. Over a quarter said that social media hurts their self-esteem or makes them feel insecure. Thirty-five percent said there was too much negativity, and 17% said they were considering quitting because social media makes them feel bad about themselves. Connecting with your brand on social media should make a person feel better. They should feel that your brand shares values with them, is paying attention to them, can help meet needs and solve problems. It’s worth evaluating what your brand is posting on social to make sure it’s helping spread positivity. The old days of scaring or shaming people into buying a product are more than over. The overarching message of any brand on social media should be some variant of: “This is what we’re like. If you’re like that too, you’re awesome. Here’s some help you didn’t even know you needed. Here’s something to make your day a little brighter.” [bctt tweet="Connecting with your brand on #socialmedia should make a person feel better. They should feel that your brand shares values with them, is paying attention to them, can help meet needs & solve problems. - @NiteWrites" username="toprank"]

Is Your Brand Using Social Media to Be…Well…Social?

Let’s be honest with ourselves, shall we? No one opens their Facebook app saying: “Gosh, I hope I have some satisfactory brand interactions today.” People use social media to connect with other people — you want to see if your high school best friend had her baby, check out your uncle’s kitchen remodel, or see pictures of your parents’ second honeymoon. Most brands on social media have been pretty lousy at giving people that type of person-to-person interaction. Which explains why people are moving their conversations out of the public eye, into private groups in apps like Facebook Messenger and WhatsApp. How can brands be more social on social media? It starts with transparency and honesty. I love Wendy’s’ sassy Twitter account as much as the next jaded Gen X’er, but snark only takes you so far. Use your social media posts to introduce the people behind your brand and the values they stand for. Then aim for meaningful interaction: When someone reaches out to the brand, make sure the reply is prompt, personal, and useful. [bctt tweet="How can brands be more social on #socialmedia? It starts with transparency & honesty. - @NiteWrites" username="toprank"]

Is Your Brand Connecting with People Your Audience Trusts?

At the heart of it, there’s a limit to how well your brand can connect with individual people. Even when you’re honest, transparent, and engaging, a brand is still not a human being. The relationship dynamic will always be a little strained. That’s one of the many reasons why influencer marketing works so well. Influencers can co-create content with you and amplify it to their audience on a much more personal basis than your brand could manage on its own. Find the people your audience already follows — in other words, the ones they want to interact with. Then work with these influencers to bring their audience great content that only your brand could have helped create. Working with influencers helps put the personal, social touch back into social media marketing. It puts the emphasis of your brand interaction where it belongs: person to person. [bctt tweet="Working with influencers helps put the personal, social touch back into #SocialMediaMarketing. - @NiteWrites" username="toprank"] Read: Death of Facebook Organic Reach = Opportunities for Influencer Marketing

Getting Beyond the Crisis

When social media platforms first launched, most of us jumped right in. We found our high school classmates. We connected with friends from college. We added co-workers and family members and friends of friends, and we shared everything. Over time, we developed routines. Now, people are finally starting to analyze just what social media means to them. Most will keep their accounts open — but the majority will change the way they interact with the platforms. Sound familiar? Most brands jumped headfirst into social media, developed routines, and then many of us went on autopilot. Now it’s time to question what we hope to get out of social media, and whether our tactics are getting us closer to those goals. And most importantly, making sure our goals match what our audience wants from us. Need help with social media marketing? We have you covered.

The post How to Survive the Social Media Midlife Crisis appeared first on Online Marketing Blog - TopRank®.

Google AdWords Releases New Keyword Planner Tool by @MattGSouthern

Google has rolled out a rebuilt version of Keyword Planner, which is available now in the new AdWords experience.

The post Google AdWords Releases New Keyword Planner Tool by @MattGSouthern appeared first on Search Engine Journal.

Google Images Makes it Easier to Find GIFs by @MattGSouthern

Google is bolstering its GIF finding capabilities with the acquisition of GIF platform Tenor.

The post Google Images Makes it Easier to Find GIFs by @MattGSouthern appeared first on Search Engine Journal.

7 Ways a Mobile First Index Impacts SEO by @martinibuster

Seven ways that a mobile first search index may influence how we approach SEO.

The post 7 Ways a Mobile First Index Impacts SEO by @martinibuster appeared first on Search Engine Journal.

The Top 28 Digital Marketing Certificate Programs to Enroll

Here's a list of 28 digital marketing certificate programs that can help you improve your online marketing skills.

The post The Top 28 Digital Marketing Certificate Programs to Enroll appeared first on Search Engine Journal.

4 Ways to Combine Audiences Across Facebook & AdWords by @iambenwood

Learn how to transfer your Facebook audiences to AdWords as RLSAs, and four tactics to maximize return on ad spend.

The post 4 Ways to Combine Audiences Across Facebook & AdWords by @iambenwood appeared first on Search Engine Journal.

3 Critical PPC Tasks You Should Do Every Day by @jonleeclark

Here are three PPC tasks that you should be doing every day to ensure nothing in the account is broken.

The post 3 Critical PPC Tasks You Should Do Every Day by @jonleeclark appeared first on Search Engine Journal.

When Do You Use Nofollow on Links? by @jennyhalasz

Learn what the nofollow attribute does, the value of nofollowed links, and when you should and shouldn't use nofollow.

The post When Do You Use Nofollow on Links? by @jennyhalasz appeared first on Search Engine Journal.

Google Officially Announces Rollout of Mobile-First Indexing by @MattGSouthern

Google has made its first official announcement regarding the rollout of mobile-first indexing.

The post Google Officially Announces Rollout of Mobile-First Indexing by @MattGSouthern appeared first on Search Engine Journal.

8 of the Worst SEO Mistakes Even the Experts Make by @krisjonescom

Here are eight common SEO errors that even experts still make and how to avoid them.

The post 8 of the Worst SEO Mistakes Even the Experts Make by @krisjonescom appeared first on Search Engine Journal.

10 Reasons You Should Invest in Call Tracking by @ChandalN

Are you on the fence about using call tracking? Here 10 reasons call tracking may be right for you.

The post 10 Reasons You Should Invest in Call Tracking by @ChandalN appeared first on Search Engine Journal.

How to Boost Your Content Reach & Engagement by @lorenbaker

Discover some actionable insights on how to fully leverage visual, interactive and mobile content to reach and engage more audience.

The post How to Boost Your Content Reach & Engagement by @lorenbaker appeared first on Search Engine Journal.

Better Together: Why Your Content Marketing Campaigns & Always-On Programs Should Work in Harmony

Regardless of industry or niche, nearly all B2B marketers—91% to be exact—are focused on leveraging content marketing to reach, resonate and inspire audience action. But budget and resource constraints and lofty lead generation goals—not to mention increasing buyer numbness to marketing messages and the extinction of organic visibility on social media—means you have to get scrappy when designing a content marketing strategy that drives toward business goals. Oftentimes, this leads brands and marketers to focus on content marketing campaigns to quickly generate buzz, spike awareness and foster audience engagement. However, in our experience, campaigns alone will not help you reach your short- and long-term marketing goals. Why? They’re simply not sustainable. Campaigns create spikes in activity that can quickly die out if there’s not a significant investment in ongoing promotion—specifically paid promotion. But does that mean it’s time to drop campaigns from your marketing mix? Absolutely not. Quite the opposite, actually. Campaigns should be intertwined with an overall, always-on strategy to create marketing harmony and get the ultimate value out of all your efforts. Below I highlight a few reasons why.

#1 – Integration enhances your nurturing capabilities.

Content marketing aims to create multiple touchpoints with your audience whenever and wherever they’re searching—and wherever they may be in the funnel. Campaigns can absolutely drive valuable spikes in traffic, engagement, or conversions, as well as help you target specific audiences or verticals. But you need to be able to nurture the audience you’ve built beyond the confines of the campaign—otherwise you’re not only wasting your budget, but also leaving longer-term value and opportunity on the table. By building campaigns as part of your overall strategy, you can nurture your audience or leads more effectively, as well as enhance the buyer’s journey. [bctt tweet="By building campaigns as part of your overall #ContentMarketingStrategy, you can nurture your audience or leads more effectively, as well as enhance the journey. - @Alexis5484" username="toprank"]

#2 – Integration helps you get the most out of your campaigns.

Campaigns are often used for promoting a new idea or product, or generating or leveraging the buzz around an industry conference, event or hot topic. But once the newness wears off or the event passes, your campaign can become stale if you fail to iterate on the content or neglected to consider how it could enhance your other efforts. Regardless of how successful your campaign is, your work shouldn’t stop once you’ve released everything into the wild. You want the momentum to continue so you should be continually optimizing your campaign for maximum performance and longevity. But campaign content is also the perfect repurposing candidate, helping fill your editorial calendar, find opportunities for extending the conversation, and enable you to experiment with other content forms—all while helping you keep the people, trends or topics covered in the campaign top-of-mind. The bottom line here is that you can get more out of your campaign by thinking strategically about how the content can be refined and used again and again to drive continued success. [bctt tweet="You can get more out of your #contentmarketing campaign by thinking strategically about how content can be refined and used again and again to drive continued success. - @Alexis5484" username="toprank"]

#3 – Integration helps you build stronger influencer relationships.

If you’re looking to add influencers to your marketing mix, a campaign featuring influencer talents and perspectives can be a great starting point. Oftentimes, an influencer campaign will feature multiple experts and content types, but it’s anchored by a big and snazzy asset—which not only gets influencers excited about what they co-created with you, but for future opportunities, too. But the key to influencer marketing success is building lasting relationships that are mutually beneficial—not just reaching out when you have a need. Baking ongoing influencer relations into your overall content marketing strategy will help you focus on building those relationships, while also boosting your campaign efforts. [bctt tweet="Baking ongoing #InfluencerRelations into your overall #ContentMarketingStrategy will help you focus on building those relationships, while also boosting your campaign efforts. - Alexis5484" username="toprank"]

#4 – Integration helps you create a steady drumbeat.

There’s no denying that campaigns are invaluable for generating buzz and excitement, but once the campaign has run its course that excitement and relevance will fade. By coupling your always-on program with campaigns, you have the opportunity to create a steady drumbeat of awareness and thought leadership to drive traffic, engagement, and leads, while also adding pops of variety to reinforce your brand and give your audience a little something special. [bctt tweet="By coupling your always-on #ContentMarketing program with campaigns, you have the opportunity to create a steady drumbeat of awareness & thoughtleadership. - @Alexis5484" username="toprank"]

Strike Balance & Harmony

At the end of the day, there’s no doubt that campaigns can be wildly effective and successful. However, those results aren’t sustainable if there isn’t a larger integrated strategy backing it up. So, when it comes to developing your next campaign, think critically about how it can enhance within your overall content marketing strategy, how you can sustainably promote and repurpose content, and create harmony to get the most bang for your buck. Looking for more B2B content marketing insights or inspiration to help you recalibrate your strategy, check out this roundup of six B2B brands using content marketing to fuel their business.

The post Better Together: Why Your Content Marketing Campaigns & Always-On Programs Should Work in Harmony appeared first on Online Marketing Blog - TopRank®.

The 3 Facebook Ad Metrics You Aren’t Looking At, But Should Be by @SusanEDub

Want to turbocharge your Facebook Ads performance? Watch these three metrics that apply to almost any campaign type.

The post The 3 Facebook Ad Metrics You Aren’t Looking At, But Should Be by @SusanEDub appeared first on Search Engine Journal.

Top 15 Tools That Will Help You Create Better Content by @infobrandz

Up your content game with the best and proven tools for content research, collaboration, SEO, and analytics.

The post Top 15 Tools That Will Help You Create Better Content by @infobrandz appeared first on Search Engine Journal.

Digital Marketing News: More Constantly Online, Google’s Digital Graffiti, AI’s Big Data Push

Roughly One in Four Americans is Online ‘Constantly’
More than a quarter of U.S. adults consider themselves online “almost constantly” according to survey data recently released by the Pew Research Center, a figure that jumps to nearly 39 percent for younger people in the 18-to-29-year-old age group, and Kurt Wagner looks closely at some of the survey’s fascinating statistics. Recode

Facebook Introduces ‘Store Sales Optimization’ and Other Ad Improvements for Retailers
Facebook has added three new options for retailers, announcing its expanded store sales optimization, tabs for Canvas, and product categories for dynamic ads, all aimed at improving mobile and offline conversions. Greg Sterling takes a look at some of the details. Marketing Land

Twitter to Prohibit Range of Cryptocurrency Ads
Sky News reports that Twitter has plans to eventually ban advertisements for cryptocurrencies, token sales, and initial coin offerings (ICOs), in a move that would follow similar policies implemented by both Facebook and Google this year. Sky News

Data Suggests Surprising Shift: Duopoly Not All-Powerful – Amazon and Snapchat Are Experiencing Faster Growth
Amazon and Snapchat are among the firms making faster-than-expected gains into Facebook and Google’s substantial shares of digital ad spending, according to new data. eMarketer

An AI-Driven Big Data Catalog Will Impact B2B Sales — And It’s Closer Than You Think
Combining artificial intelligence with big data can be an unbeatable approach to B2B marketing, and Larry Myler takes an in-depth look at this powerhouse combo. Forbes

Programmatic Adtech for B2B Marketers
Investment in programmatic adtech among B2B advertisers has increased due to better predictive analytics and attribution and advancements in data management, and Chitra Iyer examines six reasons why. MarTech Advisor

Advertisers Can Now Target Quora Users Via Their Email Address
Question-and-answer service Quora has added a feature allowing marketers to target its users by e-mail, with its new List Match Audience update announced recently, expanding on the firm’s advertising platform. Jess Nelson has details. MediaPost

Pinterest Expands Shopping Ads For Retailers
After graduating from a pilot program, Pinterest is rolling out its “Shopping Ads” advertising platform, bringing more ad types and campaign management features to retailers in the comiung months. Product catalogs and showcase items that can be shown in context are among the program’s new offerings. AdAge

Google’s New Experiment Lets You Tag Digital Graffiti In The Real World
With the release of an experimental app called Just a Line, Google has made it possible to create and tag 3D graffiti in augmented reality, paving the way for some potential creative marketing uses. FastCoDesign

Facebook Pilots Program to Help Creators Build Advertiser Relationships & Drive Fan Engagement
A new Facebook pilot initiative that hopes to both drive fan engagement and boost revenue for creators has been announced, allowing an “In App Purchase” label in the App Store and on Google Play. Marketing Land

ON THE LIGHTER SIDE:

Take a look at mapping the customer journey – Marketoonist

How a Copywriter’s Amazing Tribute to Sprite Got Him Hired at W+K – AdWeek

How brands have used satire in advertising – Econsultancy

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden – Interview with Lee Odden, Pubcon Florida 2018 Keynote — Pubcon
• Alex Rynne of LinkedIin (client) and Lee Odden – B2BMX 2018 – THE B2B Marketing event that helps you define your voice – Netline
• Lee Odden – The Evolution of Influencer Marketing: A #CMWorld Chat with Lee Odden – Content Marketing Institute
• Lee Odden – How to Tame Agency Work Chaos – Workfront
• Lee Odden – Winning B2B marketing campaigns — LinkedIn Pulse
• Lee Odden – 20 Inspiring Digital Marketing Experts That You Need to Know — Vbout
• Lee Odden – 9 Business Experts You Should Be Following on Facebook — AllBusiness

Be sure to check in next week, when we’ll be sharing all new marketing news stories, or you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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© Online Marketing Blog - TopRank®, 2018. | Digital Marketing News: More Constantly Online, Google’s Digital Graffiti, AI’s Big Data Push | http://www.toprankblog.com

The post Digital Marketing News: More Constantly Online, Google’s Digital Graffiti, AI’s Big Data Push appeared first on Online Marketing Blog - TopRank®.