Christopher Earle: 2019

Thursday 2 May 2019

Google Ads Reporting is Currently Delayed Until Further Notice by @MattGSouthern

Reporting data for Google Ads and AdSense is currently delayed as a result of a bug discovered on April 30.

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Google Search Console Data for Most of April is Inaccurate by @MattGSouthern

Google alerted site owners that nearly all of last month's reports in Search Console were affected by a data outage.

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Google Steps Up Its Content Game With New YouTube Series on SEO Myths by @MattGSouthern

Google is preparing to launch a new video series on SEO myths which is drastically different from its previous videos.

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SEO for Events: 5 Tips to Increase Visibility & Boost Attendance by @sllewuy

Here are five tips to leverage the different SERP features available for events, increase visibility, and boost attendance.

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5 Freaking Genius Content Ideas You Can Steal from BuzzFeed by @https://twitter.com/seocopychick

Here are some valuable lessons you can learn from BuzzFeed about creating content that your audience will love.

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The B2B Content Marketing Derby: When & Where to Place Strategic Bets

When & Where to Place Smart B2B Content Marketing Bets

The Kentucky Derby has long been referred to as the fastest and most exciting two minutes in sports. And when it comes to your B2B content marketing efforts, getting your audience to sit on the edge of their seats, glued to your content for two whole minutes can be a major feat. To generate Kentucky-Derby-like attention for your B2B brand, your content marketing strategy needs to leverage the right tactical mix for your audience, industry, product mix, and objectives. However, over the last decade, the content marketing field has become crowded and even convoluted with hopeful tactical and strategic champions. The field has evolved from traditional winners like blogging and eBooks to include a new breed of favorites like influencer marketing, interactive content, and more. So, when and where should you place your B2B content marketing bets? Read on to learn about the latest content marketing tactics and their odds of putting your brand in the winner’s circle.

The B2B Content Marketing Derby Contenders

1. Old Reliable

What: Blogging Racing record: Blogging is the trusty content marketing steed: It’s Old Reliable, with origins dating back some 25 years. With the right audience focus and SEO insight, blogging allows B2B marketers to consistently create relevant, quality, best-answer content for every stage of the buyer’s journey. But having been the reliable favorite for so many years, the blogging field has become crowded and fiercely competitive. Anyone and everyone can have a blog—and topical and target keyword overlap with your direct (and indirect) competitors is inevitable. In fact, the number of bloggers in the United States alone is expected to reach 31.7 million by 2020. via GIPHY Odds: Old Reliable is a smart bet for your content strategy if you have dreams of creating a consistent content drumbeat to educate your audience at multiple stages of the funnel. For the best odds, SEO—another favorite content marketing stud—needs to be part of your blog ideation, creation, and ongoing optimization. This helps ensure you’re creating data-informed blog content around keywords and topic clusters that can boost search visibility and capitalize on white space. Read: Nearly 3 Years Later, Antea Group USA Still Seeing Triple-Digit Growth Thanks to SEO-Driven B2B Content Marketing Strategy

2. Hollywood Heartthrob

What: Video Marketing Racing record: Over the last few years, video has become a top consumption channel for audiences. Now that bingeing TV shows and movies on streaming services like YouTube, Netflix, Hulu, and Amazon Prime have become the norm, so too has bingeing video content on social media networks, Vimeo, TikTok, and others. Research supports this trend with 57% of consumers saying they want to see video content from brands. Plus:

Tweets with video see 10 times more engagement than those without.
LinkedIn users are 20 times more likely to share a post with video.
The average user spends 88% more time on a website with video.

However, professionally produced video can be time, budget, and resource intensive. In addition, live video featuring more unscripted commentary and scenarios in the B2B space can be hard to get buy-in on. Odds: If you’re looking to bring your brand to life and infotain your audience, strategic use of video content, who we like to call Hollywood Heartthrob, is a horse to add to your betting roster. The key of course is choosing the right video content type and style to engage and nurture your audience, and align with and support your marketing goals. Generally speaking there are four video content marketing types:

Teasers
Trailers and Previews
Explainers
Video Essays and Companion Videos

As far as keeping production costs down, there are plenty of free apps that can turn your phone into a studio any director would love. Vidyard is tool that can help you produce, publish, and track high quality videos without expensive equipment. As a more general rule for creating great video, you need to be able to tell a story—a story that doesn’t focus on hitting all your product talking points, according to seasoned B2B marketer and comedian, Tim Washer. “For example, we did a mini documentary for Cisco that showed how smaller service providers are serving third-world countries,” he mentioned in an interview. “It focused on how our customers are making a difference, and of course inferred that our technologies are helping them make that difference.” [bctt tweet="As a general rule for creating great video, you need to be able to tell a story—a story that doesn’t focus on hitting all your product talking points. @timwasher #B2BContentMarketing" username="toprank"]

3. Fact Not Fiction

What: Infographics Racing record: Infographics are loaded with information. But so is an encyclopedia. One of the best benefits of infographics is that they provide valuable information in an easy to read, easy to understand way. It pairs text-based information with data visualization, graphs, and pictures to help educate audiences. And it is for this reason that 40% of marketers listed infographics as their top performer for driving engagement. Odds: When it comes to educating your audience in a simple, easy to understand way, infographics are second to none. Plus, they’re extremely shareable, extending your reach to a larger audience. Fact Not Fiction is a smart bet for your content strategy when awareness and education are top of mind, or if you’re attempting to simplify a complex topic.

4. The Proof Is in the Pudding

What: Case Studies Racing record: Evidence is some of the most compelling content you can create. Testimonials, case studies, and reviews show audiences that your products and services actually work. It also allows them to envision themselves as a customer and see how they could benefit from similar services. According to the 2018 Demand Generation Benchmark Survey Report, 73% of marketers found case studies to be the most successful tactic for converting and accelerating leads in the middle and late stages of the funnel.

Image credit: 2018 Demand Generation Benchmark Survey Report Odds: When prospects are in the consideration or conversion stage of the buyer journey, proof and evidence can help guide them towards a purchasing decision. If moving more buyers through the funnel means winning for your brand, relevant and insightful case studies are a great bet.

5. One for the Record Books

What: eBooks Racing record: According to the 2017 Demand Generation Content Preferences Survey Report, 63% of buyers are willing to share information about themselves (e.g. email addresses) in exchange for eBooks. By creating longer, more visual content through eBooks, studies show that eBooks are a great lead generation tactic. In addition, eBooks rank in the top five most effective content marketing tactics for both the top and middle of the funnel. Odds: One for the Record Books is able to last for miles, diving deep into a niche topic to further educate audiences and provide valuable information in great detail. This is helpful for both the top and middle of the funnel when education is key. When gated, eBooks are also great lead generation tools that open up new paths for audience nurturing—as long as the content delivers the kind of robust insight and value that warrants an exchange of information. Read: To Gate, or Not to Gate? Answers to an Age-Old Digital Marketing Question

6. Social Butterfly

What: Social Media Marketing Racing record: The number of active social media users is expected to reach 3.02 billion by 2021, according to Statista. And the average person spends nearly 2.5 hours on social media each day. If you want to meet your audience on their turf, social media marketing needs to be a part of your content marketing betting strategy. Because social media allows you to share content on a channel where your audience spends a great deal of time each day, there are opportunities for growing a following, building a community, delivering customer service, and boosting engagement. However, the social media ticket is evolving thanks to a few scandals, abuse concerns, and platform changes to aimed at enhancing the user experience. So, if you’re getting ready to double-down on your bet, go in with eyes wide open. Odds: Savvy B2B marketers said goodbye to organic-only social strategies built on “post it and they will come” a long time ago. But still, Social Butterfly can be a great community building tool for B2B brands if you’re providing relevant, thoughtful, and valuable content and insights. via GIPHY Take the time to research your audience’s content consumption preferences (e.g. leverage your website and social analytics, survey your existing customer base, etc.) to uncover patterns and top content types, as well as gauge which platforms deserve your care and attention.

7. Dapper Don Draper

What: Digital Advertising Racing record: Organic visibility and reach are anything but guaranteed on today’s content marketing track. But digital advertising can give you a competitive edge, supplementing your organic efforts at every stage of the buyer’s journey. Studies have shown digital ads to be an effective method of top of funnel lead generation and awareness with findings like:

Mobile search ads can increase brand awareness by 46%.
Businesses see an average ROI of 100% with Google Ads.

However, it’s important to note that a quarter of U.S. internet users blocking ads. The good news is that the real beauty of Dapper Don Draper is it’s versatility, with options including native text and video advertising, paid social, search, and display. Odds: With clearly defined objectives and the right content, Dapper Don Draper is a well-placed wager. Whether you’re breaking into a new market and need some quick brand awareness wins or you’re promoting a new interactive influencer asset, Triple D can help your other efforts win, place, and show. For the highest probability of generating results with your digital advertising, it’s important to use all of the audience targeting features available to you. In addition, native advertising units are very effective as they appear similar to the other content on the page.

8. Black, White & Gray All Over

What: SEO Racing record: SEO, which we’ve affectionately named Black, White & Gray All Over, has one of the longest and wide-ranging B2B content marketing records. She’s won some and certainly lost some, but her place in the B2B Content Strategy Derby Hall of Fame is confirmed. Why? Because as TopRank Marketing CEO Lee Odden has often said: “Content is the reason search began in the first place.” And according to Internet Live Stats, there’s currently an average of 40,000 Google searches every second. That’s the equivalent of 3.5 billion searches per day on Google alone. But search is growing more crowded by the second, with trillions of website pages already indexed and counting, and algorithms growing more sophisticated. [bctt tweet="Content is the reason search began in the first place. - @leeodden #B2BContentMarketing #SEO" username="toprank"] Odds: SEO is a fickle filly, with her training regime and environment evolving at the speed of machine learning. But she’s built for the long haul if the content jockey builds good rapport at all stages of the funnel. Increase your odds by regularly reviewing results and identifying opportunities to attention to optimize existing and future content to better match search intent, volume, competition, and more. In addition, look for white space that you can fill with relevant, best answer, SEO-informed content.

9. On Good Authority

What: Influencer Marketing Racing record: Influencer marketing, aka On Good Authority, burst on the content marketing scene a few years ago and has proven to be a rising star. In fact, Instagram influencer marketing is expected to hit $8 billion in spend by 2020. But that growth trajectory is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential thought leaders for marketing purposes and count the practice as one of the top 4 tactics planned for 2019. On Good Authority’s efficacy and worth have been questioned, but the results speak for themselves. (Checkout our cheat sheet of inspiring B2B influencer marketing examples.) Odds: Fast out of the gate with a strong finish, On Good Authority has great odds when it comes to increasing brand awareness, thought leadership, and even lead gen. But place your bets wisely. Topical relevance, for one thing, is absolutely critical. So, for the best chance of success with your influencer marketing programs, make sure you’re working with the right influencers that have the appropriate levels of expertise, relevance, and reach.

10. All That and a Bag of Chips

What: Interactive content Racing record: All That and a Bag of Chips is perhaps the prettiest horse in the race. It grabs attention. It encourages interaction. It improves the user experience. And it’s been known to work well with all of the other horses listed above. But just because this horse is a team player, doesn’t mean it’s not here to win. In fact, 87% of marketers agree that interactive content is more effective at grabbing attention than static content. Plus, one of our interactive campaigns drove three times the average share rate and a 500% increase in pageviews. Prophix Crush It Interactive Quiz

Odds: If you’re looking to go bold at every stage of the funnel, All That and a Bag of Chips is as good as gold. To ensure that this horse is crossing the finish line first, consider pairing it with another horse in the race to slingshot it to victory. For example, create an interactive infographic, eBook, or influencer-driven landing page. You might just see your results compounded.

Place Your B2B Content Marketing Bets

To win big at the B2B Content Marketing Derby, the “watch and win” approach isn’t advised. You need to place smart bets on multiple horses, pairing them together and investing in different heats to hit your marketing goals. Depending on variables like budget, objectives, or time, any combination of the above contenders could win their way into your content strategy—there’s a time and a place for each of them. So, step on up and place your bets … wisely to win. via GIPHY Need a little help selecting your strategic bets? Follow this three-point checklist for documenting your B2B content strategy.

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Wednesday 1 May 2019

Instagram to Let Creators Tag Products in Posts by @MattGSouthern

Instagram will soon let creators link to products in posts, which users can shop for without leaving the app.

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Top 25+ Viral Videos of All Time by @gregjarboe

Here are the top 25 viral videos on the web and the key takeaways marketers can learn from them.

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Call Tracking & Reporting: The 7 Most Important Metrics to Track by @grybniak

Learn seven important call tracking metrics you need to monitor in order to better evaluate your marketing performance.

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The Impact of Twitter’s Proposed Shakeup on Marketers and Influencers

The Potential Impact of Twitter's Proposed Changes

Twitter needs to change. This truth is acknowledged by everyone affiliated with the social media network, including its co-founder and CEO. Jack Dorsey sat with Chris Anderson and Whitney Pennington Rodgers of TED last month for a roundtable discussion about the state of his company, and the path ahead. Specifically, their chat centered on Twitter’s conversation health, and how to improve it. During the talk, Dorsey laid out some interesting ideas. Today we’ll touch on several of them — including one proposed shift that could fundamentally alter the platform’s very fabric — with an eye on the potential impact for B2B marketers and influencers.

The Continuing Mission to Combat Twitter Abuse

This issue isn’t new. I wrote last year on this blog about Twitter’s efforts to tame the trolls and restore civility to its discourse. At the time, the network had recently enacted a massive purge of fake and suspicious accounts, and was also launching a pair of academic projects regarding diversity of viewpoints. But eight months later, the underlying problems haven’t much improved. In the most striking moment of TED’s roundtable, Anderson confronts Dorsey directly about the widespread perception of an “all talk, no action” approach from Twitter. To signal the urgency, Anderson draws up a Titanic metaphor (a man after my own heart), with Twitter’s CEO as the captain. In this scenario, Dorsey listens reflectively as shiphands express their concerns about the iceberg ahead. “And you go to the bridge, and we're waiting, and we look, and then you're showing this extraordinary calm, but we're all standing outside, saying, ‘Jack, turn the [F-ing] wheel!’” Are Dorsey and Twitter finally ready to take control and change course? One idea he offered, in particular, suggests that a major transformation could be on the horizon.

Shifting Tides: From Following Accounts to Following Topics

Some of the possible changes hinted by Dorsey are relatively minor and uncontroversial. He wants users to be able to hide their replies. He wants to deemphasize follower counts and ‘likes’ on tweets. His team plans to analyze conversation health across four parameters (shared attention, shared reality, receptivity, variety of perspective), and… well, I find myself in agreement with Bill Murphy Jr.: “I don't understand exactly what Twitter hopes to do with this analysis.” But the bombshell of the interview came with Dorsey’s allusion to an entirely new structural underpinning for Twitter. Here’s the full answer he gave when asked about how he feels he can meaningfully shift behavior on the platform:

Well, one of the things — we started the service with this concept of following an account, as an example, and I don't believe that's why people actually come to Twitter. I believe Twitter is best as an interest-based network. People come with a particular interest. They have to do a ton of work to find and follow the related accounts around those interests. What we could do instead is allow you to follow an interest, follow a hashtag, follow a trend, follow a community, which gives us the opportunity to show all of the accounts, all the topics, all the moments, all the hashtags that are associated with that particular topic and interest, which really opens up the perspective that you see. But that is a huge fundamental shift to bias the entire network away from just an account bias towards a topics and interest bias.

As with his conversation health analysis piece, it’s not entirely clear to me what Dorsey is advancing here. Is the idea that we will no longer be able to choose who we follow, and our feeds will instead be based entirely on topical areas of interest? (For me personally, this would be annoying, because there are certain people within my areas of interest that I actively choose to follow, and some I actively choose not to. I don’t think I’m alone.) Or maybe it’s more about how Twitter’s algorithm serves us content outside of the people we follow. Right now, this does seem to be mostly account-driven. For example, you’ll see a tweet on your timeline from someone you’re unfamiliar with, and a message above will explain it was selected due to other users (i.e., “@NickNelsonMN and @CaitlinMBurgess follow this person”). Shifting this to more of a topical basis wouldn’t deter the ability to customize one’s own feed, and could actually be quite beneficial if done right. In either case, the marketing implications are worth considering.

What Could All This Mean for Marketers?

Without having an exact idea of what Twitter is planning (or whether it will actually implement anything at all, given its history), we can’t draw any definitive conclusions. But given our continual tracking of the ever-changing social media marketing universe, as well as emerging influencer marketing trends, a few thoughts do initially cross through my mind, and mostly they are positive.

Removal of Rancor and Vitriol Are Good for Business

One area where Twitter has shown demonstrable progress is in scalably reducing abuse. Dorsey notes that “about 38% of abusive tweets are now proactively identified by machine learning algorithms so that people don't actually have to report them,” adding that this is up from zero percent a year ago. It’s part of an effort to “take the burden off the victim.” Setting aside the snark, let’s acknowledge that this is an important step in the right direction. Twitter’s reputation as a cesspool of negativity and hatred can make it an uninviting destination for any brand. Legitimate progress on this front is undoubtedly a plus.

Topic-based Visibility Could Be Great News for Influencers & Marketers

Large or small following, more established and rising influencers are often dedicated to growing their profiles within areas of specialization. If indeed Twitter moves to start serving people more topical content, it could be a great way for these individuals to get in front of users who are interested in the subjects they cover but may not yet be familiar with them, or immersed in their extended networks. This would also make leveraging Twitter as part of influencer marketing efforts more appealing to B2B brands. Imagine if tapping an authoritative voice in, say, fintech not only gave you credible access to their direct following, but also to a much larger audience of users engaged with that topic? Topical relevance is of the utmost importance, ranking as a top B2B influencer marketing focus. Brands need to be speaking the language of their customers and reaching them in the right context. This development might present an opportunity to better align marketing messaging, expertise, and audience on Twitter.

Impacts for Those Who’ve Built Large Audiences Are Ambiguous

If Twitter were to follow the more extreme version of Dorsey’s vision — pushing aside the traditional format of following accounts in favor of following topics — what would that mean for the people who’ve worked hard to build their own personal brands on the platform? Or, for that matter, the companies that have accrued thousands of quality followers through relevant, quality content? I don’t think that’s necessarily what Dorsey was getting at. He might just be positioning this as a new method of discovery, rather than consumption. But again, he wasn’t especially clear and that leaves plenty of room for uncertainty.

What’s Ahead for Twitter and Marketers?

As always, we’ll have to wait and see whether Dorsey and Twitter back up their ambitious visions of upheaval, and to what extent. It bears noting that the platform has a history of launching capabilities and features that aren’t aligned with what users want (the new desktop layout being the most recent example). They’ll need to tread carefully with something so essential as how our feeds are curated. But with the company taking some undeniable steps toward curbing abuse and improving user experiences, while showing strong business performance and impressing advertisers in the process, Twitter seems to be sailing in the right direction. Fewer trolls and more substantive, expert content organized around topics would make the platform a stronger piece in any B2B digital marketing strategy. Stay tuned to the TopRank Marketing Blog for more coverage of Twitter and the social media marketing space at large. In the meantime, I invite you to check out some of these past entries on the topic:

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Tuesday 30 April 2019

Mark Zuckerberg Announces a New eCommerce and Payment Platform by @martinibuster

Mark Zuckerberg announced that WhatsApp Business will become an eCommerce platform, complete with its own payment system.

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Facebook is Introducing New Business Tools for Messenger by @MattGSouthern

Facebook is making Messenger even more useful for businesses with tools designed to generate leads and book appointments.

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24% of Search Marketers Are Now Running Responsive Search Ads by @MattGSouthern

Responsive search ads (RSAs) are catching on quickly with search marketers after being introduced less than a year ago.

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14% of “Normal” Americans Think Facebook is the Next Social Network to Shut Down by @MattGSouthern

A survey on social network closures finds a notable amount of "normal" Americans think Facebook is next to shut down.

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Google Fixes Issue With Search Console Index Coverage Report by @MattGSouthern

Google confirmed the issue with missing data in Search Console's index coverage report has been fixed.

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Creative Commons Search Engine is Out of Beta, Has Over 300M Images by @MattGSouthern

After over two years of beta testing, Creative Commons is officially launching its search engine.

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Google Display & Video 360 Helps Marketers Protect Their Brand by @MattGSouthern

Google is introducing new ways for marketers to protect their brand while running Display & Video 360 campaigns.

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How to Deal with a New Client That’s Violating Google’s Guidelines by @brodieseo

Got a new client on board that is violating Google's guidelines? Here's what you can do.

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How to Take Your Website Beyond Fast by @brentcsutoras

Looking to make your website load faster? These top tips, tricks, tools, and tactics will help speed up your website.

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Beat Your Bad Mood: 7 Ideas to Improve Your Mood FAST by @amelioratethis

There’s a lot that can stress out digital marketers. Here's how to quickly to bust your bad mood.

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Why Digital Asset Management Matters in B2B Marketing

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Rethinking What it Means to Have Better Links by @martinibuster

Being a leader when building links can help identify opportunities for outranking competitors.

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Outbound Links Content Strategy by @martinibuster

If delighting users helps a site become popular, then consider thoughtful outbound links for your content strategy.

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Monday 29 April 2019

Meet Cocolyze, the SEO Tool That REALLY Simplifies Your Work by @cocolyze

Check out this new SEO tool which offers a comprehensive dashboard with rank tracking, backlink audit, and competitor analysis features.

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LinkedIn is Testing a New Services Section in User Profiles by @MattGSouthern

LinkedIn is working on a new addition to profiles which lets users display a list of services they offer. The feature is currently in testing and was discovered by none other than Jane Manchun Wong: LinkedIn is testing "Services" field in profile, which will pair well with "Find a Service Provider": https://t.co/u1S7XESx4j pic.twitter.com/cCkE4Ud8C5 — Jane Manchun Wong (@wongmjane) April 25, 2019 As she notes in her tweet, a services section in profiles would pair well with the ‘Find a Service Provider’ feature she discovered last month. LinkedIn is testing(?) "Find a Service Provider" in post composer pic.twitter.com/oI0DkOVEbE — Jane Manchun […]

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A Safe Way to Succeed with Guest Articles by @martinibuster

Instead of trying to influence Google, you may find better success by influencing people.

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11 Ways Get Maximum Efficiency from Your SEO Team’s Efforts by @stoneyd

Want to get the most out of your SEO team? Here are 11 steps to maximizing your team's efficiency.

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Microsoft Advertising Introduces Sponsored Products by @MattGSouthern

Microsoft Advertising, formerly Bing Ads, is introducing new product offerings: Sponsored Products and an update to the Microsoft Audience Network.

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Microsoft Advertising is the New Bing Ads by @MattGSouthern

Bing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform's offerings.

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Google Image Search Labels Becoming More Semantic? by @bill_slawski

Google Image Searches are associated with Entities, and those image labels may be associated with ontologies about those entities.

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How to Improve Ecommerce SEO with User Generated Content [Webinar] by @lorenbaker

Want to effectively sell your ecommerce brand on search and stand out from the competition? Then don't miss this webinar.

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BIGLIST of Top Social Media Marketing Blogs for 2019

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what's real vs. the hype is increasingly difficult. Top help marketers find great sources of marketing advice, we've curated the BIGLIST of marketing blogs and more recently a marketing blogs from martech companies. Adding to that curation effort is today's list of social media marketing blogs. This list focuses in on blogs covering all aspects of social media marketing including the usual suspects of platforms including Twitter, Facebook, Instagram, YouTube and LinkedIn as well as newer platforms like TikTok. From trends to strategies to tactics to analytics, this group of blogs about social media and marketing is a great mix of big names, publications, platforms and a few names that are hopefully new to you. 1. Adweek Social Pro Daily Our favorite post: Social Networks Finally Bypassed Print Newspapers as a Primary Source of News 2. Andrea Vahl Blog Our favorite post: Facebook Video Ads - What's Working Now 3. Awario Blog Our favorite post: 10 of the best social media marketing tools for 2019 4. Brian Solis Our favorite post: The Past, Present And Future Of Social Media – How We Fell To The Dark Side And Why The Force Is With Us 5. Brand24 Blog Our favorite post: A Complete Guide to Social Media Analysis 6. CinchShare Blog Our favorite post: Grow your team on Facebook by doing these 3 things 7. Digimind Blog Our favorite post: Optimize Your Content Marketing Strategy in 13 Steps with Social Media Intelligence 8. DreamGrow Blog Our favorite post: How To Integrate Social Media With eCommerce in 2019 9. Facebook Business Blog Our favorite post: Turn Interested Shoppers Into Buyers with a Guided Shopping Experience in Messenger 10. Falcon Insights Hub Our favorite post: 5 Social Media Trends to Watch in 2019 11. Gary Vaynerchuk Blog Our favorite post: 5 LinkedIn Marketing Strategies for 2019 12. Gleam Blog Our favorite post: Stop Buying Likes: 25+ Tips to Drive Real Engagement on Facebook 13. Grow Our favorite post: What Is Your Social Media Marketing Purpose? (If You Don't Know, This Will Help) 14. Hopper HQ Blog Our favorite post: How to Measure B2B Social Media Marketing Success 15. Hot in Social Media Our favorite post: How to Use TikTok Like a PRO: Actionable Tips for Marketers 16. Iconosquare Blog Our favorite post: Instagram Marketing Strategy: Your A-Z Guide 17. Instagram Business Blog Our favorite post: Creative Secrets of Instagram Stories 18. Jeff Bullas Blog Our favorite post: 9 Insider Tips For Increasing Your LinkedIn Leads 19. Jon Loomer Blog Our favorite post: How to Edit a Facebook Ad and Retain Social Proof 20. Karen's PR & Social Media Blog Our favorite post: Super Bowl 2019: Trends & Takeaways from a Social Media Professor 21. Katie Lance Blog Our favorite post: How to Attract Your Dream Client Through Social Media and Storytelling 22. Keyhole Blog Our favorite post: Hashtags: A Beginner’s Guide and How to Use them Effectively - Keyhole 23. Later Blog Our favorite post: Real or Fake: 5 Instagram Algorithm Rumors Explained 24. LinkedIn Marketing Solutions Blog Our favorite post: 10 Content Ideas for your LinkedIn Page 25. Louise Myers Visual Social Media Blog Our favorite post: How to Boost Your Social Media Strategy for 2019 26. Madalyn Sklar Blog Our favorite post: How to Grow Your Twitter Community: 7 Essential Tips 27. Meltwater Blog: Social Media Our favorite post: Social Sidekick: Your Monthly Guide to Social Holidays, Themes, and Noteworthy Events 28. NetBase Blog Our favorite post: Social Media Monitoring vs Social Listening – Yes, There’s a Difference! 29. Planoly Blog Our favorite post: How to Stay Motivated with Your Blog and Instagram 30. Problogger Our favorite post: How to Start a Blog When You're Not an Expert: 11 Ways to Make it Work 31. Snapchat for Business Our favorite post: CPG on Snapchat: Why Gen Z and millennials make all the difference 32. Socialnomics Our favorite post: 22 Social Media Tips From The Pros To Skyrocket Your 2019 ROI 33. Social Insider Blog Our favorite post: The Most Impactful Social Media Trend That Businesses Should Integrate It In 2019 34. Social Media Examiner Our favorite post: 10 Metrics to Track When Analyzing Your Social Media Marketing 35. Social Media Explorer Our favorite post: p And Coming Social Media Trends Driven By Millennials And Generation Z 36. Social Media Lab (Agorapluse) Our favorite post: LinkedIn Post Length: Does Data Support the Idea that Longer is Better? 37. Social Media Today Our favorite post: Social Media Calls to Action: 19 Words & Phrases to Generate More Engagement 38. Social Media Week News & Insights Our favorite post: Boost Your Instagram Stories Game for 2019 With These 10 Practices 39. Social Report Blog Our favorite post: 10 Top Social Media Scheduling Tools to Save Time in 2019 40. Social Sorted Our favorite post: 60+ April Social Media Ideas - Videos, GIFs and more! 41. Spiderworking Our favorite post: Relationship Marketing With Jessika Phillips, Pots Of Gold And LinkedIn Networking 42. Sue B Zimmerman Our favorite post: How To Grow Instagram Followers in 2019 43. The Social Media Hat Our favorite post: How to Create 26 Pieces Of Content From A Facebook Live 44. Talkwalker Blog Our favorite post: Social media trends that will impact 2019 45. Twitter Marketing Blog Our favorite post: 10 ways marketing changed with Twitter 46. Unmetric Blog Our favorite post: Brands vie for the throne in the game of social media marketing One trend I've noticed is that many individuals that have really made a name for themselves as trusted voices in the social media space during the formative years of the industry simply are not blogging as much or have diversified into other areas of marketing. At the same time, a steady drumbeat of social media marketing advice can be found amongst a smaller number of highly focused industry blogs and companies serving the social media marketing industry. Speaking of the social media marketing industry, you may have noticed some well known social media marketing technology brands are not on the above list. That's because we've already included them in the martech list, but they certainly belong in this collection, so here they are:

If you're more interested in following specific people in the world of social media marketing, then be sure to check out this list of social media marketing influencers for 2019. Which social media marketing blogs would you add?

The post BIGLIST of Top Social Media Marketing Blogs for 2019 appeared first on Online Marketing Blog - TopRank®.