Twitter Tests Threaded Replies and Online Status Indicators by @MattGSouthern

Twitter gave users a sneak peek at some changes that are in the works, including comment threads an online indicators.

The post Twitter Tests Threaded Replies and Online Status Indicators by @MattGSouthern appeared first on Search Engine Journal.

Google Assistant Can Now Speak Multiple Languages Interchangeably by @MattGSouthern

An update to Google Assistant will allow users to speak more than one language to it at a time.

The post Google Assistant Can Now Speak Multiple Languages Interchangeably by @MattGSouthern appeared first on Search Engine Journal.

‘Google Go’ Browser Will Read Web Pages Out Loud, Even on Slow Connections by @MattGSouthern

Lightweight browser 'Google Go' received an update this week which will allow it to read any web page out loud.

The post ‘Google Go’ Browser Will Read Web Pages Out Loud, Even on Slow Connections by @MattGSouthern appeared first on Search Engine Journal.

YouTube Users Can See How Much Time They’ve Spent Watching Videos by @MattGSouthern

In an effort to improve the "digital wellbeing" of its users, Google is introducing a new set of YouTube tools.

The post YouTube Users Can See How Much Time They’ve Spent Watching Videos by @MattGSouthern appeared first on Search Engine Journal.

Google Clarifies Internal Anchor Text and Ranking Effects by @martinibuster

Google answers if updating internal anchor text will negatively affect rankings. Then discusses using images.

The post Google Clarifies Internal Anchor Text and Ranking Effects by @martinibuster appeared first on Search Engine Journal.

12 Great Link Building Tools That Are Essential to Your Success by @_kevinrowe

Take your link building to the next level with these essential tools for research, prospecting and outreach, and reporting.

The post 12 Great Link Building Tools That Are Essential to Your Success by @_kevinrowe appeared first on Search Engine Journal.

25 Creative & Engaging Examples of About Us Pages by @alexanderkesler

Want to make a great impression on your visitors? These 25 excellent examples of About Us pages will inspire you.

The post 25 Creative & Engaging Examples of About Us Pages by @alexanderkesler appeared first on Search Engine Journal.

What Content Length Typically Ranks Well? [POLL] by @A_Ninofranco

Here's what content length the SEJ community recommends for a blog post to rank well in Google.

The post What Content Length Typically Ranks Well? [POLL] by @A_Ninofranco appeared first on Search Engine Journal.

Digital Marketing News: Facebook’s User Ratings & Groups Pixel, Google’s Ad Strength Tool, & Surprising Gen Z Survey Findings

Facebook moves to rate users on trustworthiness: report
Facebook has started assigning users a reputation score. Will the new user trustworthiness rating system, which has been refined over the past year, see eventual digital marketing uses? Reuters

Machine learning reveals crazy advertising ideas that actually work
Artificial intelligence aims to not only create but monitor in real-time which ads are creating the most impact, including some rather unorthodox ideas. VentureBeat

Facebook tests ‘things in common’ label to try to connect non-friends
Facebook has been testing new methods to help bring non-friends who share common interests together, with highlights to appear among user comments. CNET

YouTube ads are about to get a little less skippable
YouTube Partners has announced a potentially risky change that will allow costlier unskippable ads on all the video giant’s channels, expanding on earlier limited-audience tests. Mashable

Google Updates Structured Data Requirements
Google has updated its structured data requirements for advertisers creating responsive search ads, including publication and modification dates and a variety of testing tool changes and additions. MediaPost

Survey shows digital-native Gen Z prefers in-person interaction with brands
Gen Z’s complex relationship with technology and marketing is examined in a new brand interaction survey of college students. Marketing Dive

Podcasting continues its meteoric rise, creating more opportunities for marketers
Podcasting has seen widespread growth, with revenues that topped $314 million in 2017, an 86 percent increase from 2016, making the industry ripe for advertiser opportunities. A look at some of the challenges the medium presents. MarTech Today

People Spent 85 Billion Hours In WhatsApp In The Past 3 Months (Versus 31 Billion In Facebook)
WhatsApp users racked up some 85 billion usage hours over the last three months, more than double the time Facebook users spent. Combined with the Facebook-owned messaging and VoIP mobile app’s billion-plus users, the trajectory of WhatsApp appears to be strong. Forbes

Facebook adds pixel to Groups so marketers can track engaged audiences
Facebook has begun offering a tracking pixel features, allowing digital marketers new Group Insights user-behavior tracking options. DigiDay

ON THE LIGHTER SIDE:

A lighthearted look at how to rebrand by Marketoonist Tom Fishburne — Marketoonist

Gamer Checks Facebook During Cutscene That Took 3,000 Man-Hours to Animate — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• TopRank Marketing — No Celebrities Required: How to Create Great Influencer Content — Content Marketing Institute (client)
• Anne Leuman — Don’t Overlook These Important Pieces of Expert Small Business Advice — Small Business Trends
• Anne Leuman — What’s Trending: How to Make Your Content Sticky — LinkedIn (client)
• Lee Odden — How to Create the Best Content Marketing World Experience — Nimble
• Lee Odden — #CMWorld – It’s time to start packing! — Content Marketing World (client)
• Lee Odden — 5 Tips for Better Content Marketing in 2019 — Practical Ecommerce
• Lee Odden — Conference Blog Post Content: 20 Types You Can Steal — Heidi Cohen
• Lee Odden — Influencers and Media Partners: How to Amplify the Reach of Content [Webinar] — SEMrush
• Lee Odden — Main Stage Spotlight Speakers at Pubcon Pro Las Vegas — Pubcon
• Lee Odden — Content Marketing World Authors Will Make You Smarter — Heidi Cohen
• TopRank Marketing — 2018 Content Planning Report — DivvyHQ (client)

What are some of your top content marketing news items for this week?

Thanks for reading, and we hope you’ll join us next week for the most relevant new digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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© Online Marketing Blog - TopRank®, 2018. | Digital Marketing News: Facebook’s User Ratings & Groups Pixel, Google’s Ad Strength Tool, & Surprising Gen Z Survey Findings | https://www.toprankblog.com

The post Digital Marketing News: Facebook’s User Ratings & Groups Pixel, Google’s Ad Strength Tool, & Surprising Gen Z Survey Findings appeared first on Online Marketing Blog - TopRank®.

Google Search Console Made a Change to Data Calculations as of August 19 by @MattGSouthern

Google recently informed site owners that changes were made to the way Search Console tracks certain sets of query data.

The post Google Search Console Made a Change to Data Calculations as of August 19 by @MattGSouthern appeared first on Search Engine Journal.

Google Ads Lets Users Make Campaign Changes from ‘Overview’ Page by @MattGSouthern

An update to Google Ads now allows users to make changes to their campaigns directly from the Overview page.

The post Google Ads Lets Users Make Campaign Changes from ‘Overview’ Page by @MattGSouthern appeared first on Search Engine Journal.

US Senator Asks FTC to Investigate Google’s Search Dominance by @MattGSouthern

Google's dominance in online search may be the subject of investigation, as a US Senator calls for an FTC investigation.

The post US Senator Asks FTC to Investigate Google’s Search Dominance by @MattGSouthern appeared first on Search Engine Journal.

Google Responds to Trump Claiming it Didn’t Promote his State of the Union Address by @MattGSouthern

Trump continues his attack on Google, claiming it didn't promote a live stream of his State of the Union address.

The post Google Responds to Trump Claiming it Didn’t Promote his State of the Union Address by @MattGSouthern appeared first on Search Engine Journal.

Google Correlate: The Best SEO Research Tool You Aren’t Using by @MyNameIsTylor

Find out everything you need to know about Google Correlate, a hidden keyword research gem.

The post Google Correlate: The Best SEO Research Tool You Aren’t Using by @MyNameIsTylor appeared first on Search Engine Journal.

17 of the Best Ways to Build Good Links Today by @seo_travel

These 17 tactics can help you build good links today and in the future.

The post 17 of the Best Ways to Build Good Links Today by @seo_travel appeared first on Search Engine Journal.

Top 5 AdSense Publisher Concerns by @martinibuster

AdSense requested feedback from publishers. Are these issues affecting your AdSense earnings?

The post Top 5 AdSense Publisher Concerns by @martinibuster appeared first on Search Engine Journal.

New Research: 2018 Content Planning Report from DivvyHQ & TopRank Marketing

Whenever failure strikes in content marketing and the post mortem is reviewed, there is almost always the same missing component: adequate planning. The expression “a failure to plan is a plan to fail” is as true for content marketing as it is for navigating any aspect of business life. Why do so many marketers fail at content planning? Do they not have the skills or information? Maybe they don’t have the right tools or a fleshed out, documented strategy. I’m pretty sure just about every marketer from early stage to advanced could do with some content planning optimization. Lucky for you, we’ve partnered with our client, content planning software platform, DivvyHQ to find out where content planning stands today. We've also collaborated with top content marketing leaders including Michael Brenner, Carla Johnson, Robert Rose and Tamsen Webster for their strategic guidance. Besides the fact that my team at TopRank Marketing helped conduct the research, analyze the data and compile it into a handsome-looking report, what I like most is that the information is broken down into actionable advice that ranges from top challenges to operations to the data that drives strategic content marketing success. Here are a few highlights:

Top Content Planning Challenges

As Carla Johnson shared with us: “Great planning has more than one perspective. And that means you have to include people outside your normal circle. Instead of planning content for sales teams and then turning it over, have someone from sales in the meeting to share their perspective from the get-go.” [bctt tweet="Include people outside your normal circle. Instead of planning content for sales teams and then turning it over, have someone from sales in the meeting to share their perspective from the get-go. - @CarlaJohnson" username="toprank"]

Top Content Planning Successes

[bctt tweet="We simply have to stop measuring content and start measuring its impact on the audience. - @Robert_Rose" username="toprank"] There's a lot to be said for the maturity of outputs versus outcomes when it comes to measuring success, as Robert indicates. While 78% of the survey respondents measure content planning effectiveness though consumption and 73% do so with content engagement, 27% of marketers have taken those insights to heart and changed their content planning significantly as a result.

Top Content Marketing Tactics

For the respondents of this report, blog content takes the top spot (83%) followed closely by social media content (81%) and emails (80%). These are the bread and butter content types for most content marketers. There's also appetite for visual content with video (74%) and infographics (63%) scoring well in their own right.

Content Planning Maturity Opportunities

Many marketing maturity models use levels of sophistication as a way to measure where the user base falls to determine the levels of maturity. In this report, 80% of survey respondents stated they use a content calendar in some way, which represents an early stage. 42% use calendars to track publish dates which is slightly ahead and 22% manage all milestones related to campaigns, production and publish dates which would represent more advanced use. With marketers in this survey not showing signs of advancing maturity over 2017, there are many content planning maturity opportunities in the form of awareness, education, adoption and process/skills optimization. This is a challenge that TopRank Marketing consulting and DivvyHQ software eagerly accept! Take action towards advancing your own level of content planning and marketing maturity by downloading the 2o18 Content Planning Report here.

The post New Research: 2018 Content Planning Report from DivvyHQ & TopRank Marketing appeared first on Online Marketing Blog - TopRank®.

YouTube to Roll Out Non-Skippable Ads to All Creators by @MattGSouthern

YouTube will soon be expanding non-skippable ads to all creators who can already monetize content.

The post YouTube to Roll Out Non-Skippable Ads to All Creators by @MattGSouthern appeared first on Search Engine Journal.

Google Search Console to Show History of User Actions by @MattGSouthern

Google announced that the new version of Search Console will soon offer history tracking of user actions.

The post Google Search Console to Show History of User Actions by @MattGSouthern appeared first on Search Engine Journal.

Bing Enhances Search Results for News Stories by @MattGSouthern

Bing is enhancing search results with a "spotlight" on news, designed to give searchers a detailed overview in less time.

The post Bing Enhances Search Results for News Stories by @MattGSouthern appeared first on Search Engine Journal.

Google Measures Effectiveness of Ads With New ‘Ad Strength’ Indicator by @MattGSouthern

Google has introduced a new tool for helping advertisers measure the effectiveness of their ads before they go live.

The post Google Measures Effectiveness of Ads With New ‘Ad Strength’ Indicator by @MattGSouthern appeared first on Search Engine Journal.

How to Use XML Sitemaps to Boost SEO by @jes_scholz

Here's a guide to everything SEO pros need to know about XML sitemaps, including a best practice checklist.

The post How to Use XML Sitemaps to Boost SEO by @jes_scholz appeared first on Search Engine Journal.

How to Create an Editorial Calendar for Content Marketing in 5 Easy Steps by @MaddyOsman

This five-step guide will help you create an effective editorial calendar for content marketing.

The post How to Create an Editorial Calendar for Content Marketing in 5 Easy Steps by @MaddyOsman appeared first on Search Engine Journal.

How to Use Local Keywords to Rank Higher on Google by @shane_barker

Here's how you can find and use keywords to help increase your local search rankings.

The post How to Use Local Keywords to Rank Higher on Google by @shane_barker appeared first on Search Engine Journal.

SEO Community Resists Threats to Regulate Google Search by @martinibuster

Trump threatens to regulate Google search. The SEO community responds with opposition and satire via social media.

The post SEO Community Resists Threats to Regulate Google Search by @martinibuster appeared first on Search Engine Journal.

The Original List: 50 Content Marketing Influencers and Experts to Follow into 2019

Content Marketing World 2018 will be here before you know it. The largest content marketing conference in the world brings together an incredible cornucopia of talent, curiosity, knowledge and aspirations for success. Marketers from all over the world come to Cleveland, Ohio for this event of epic proportions.

Readers of our blog know we have a long history with the conference starting at the beginning with 8 years of speaking and attending plus 6 years of partnering with Content Marketing Institute to develop speaker/influencer content marketing campaigns, aka “conference ebooks”, to help promote the event.

Another tradition that has recently been imitated but hardly duplicated, is something we started several years ago: sort through the 200 or more speakers and publish a ranked list of content marketing experts according to their social influence.

List Methodology: For this list we use the Traackr influencer marketing platform to filter the content marketing experts who are speaking at the current year’s Content Marketing World conference using a number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, and the size of their networks. Online data is pulled from blogs, Twitter, Facebook, YouTube, Instagram, SlideShare, Flickr and several other platforms.

Of course the topic in question is: “content marketing”. Everyone included on this list is a) a speaker at CMWorld 2018, b) ranked in the top 50 for “content marketing” according to relevance, resonance, reach and audience metrics.

People always thank me for including them in these lists and there’s no thanks to be given other than to the people who worked hard sharing useful content about content marketing to their social channels, in blogs, in videos and online in general.

Thanks goes to ALL of the people who are actively sharing knowledge about content marketing by engaging and helping others with opinions, insights and expertise on the social web. This list is just the beginning of understanding all of the top experts and influencers around the topic of content marketing.

In this year’s list there are many familiar faces and some that are new. I hope you find new and inspiring content marketing experts to follow through the rest of this year and into 2019.

50 Content Marketing Influencers Speaking at CMWorld 2018

BIG congratulations to Erika Heald for the top spot and to the other 3 women in the top spots: Pam Didner, Carla Johnson and Kelly Hungerford.

Congrats AGAIN to Ann Handley for being the Most Engaging Content Marketing Influencer out of this year’s group of speakers, based on Traackr’s analysis.

Erika Heald @SFerika
Marketing Consultant, Erika Heald Consulting
Presenting: Your Lack of Social Media Guidelines is Killing Your Employee Brand Advocacy

Pam Didner @PamDidner
B2B Marketing Consultant & Speaker, Relentless Pursuit
Presenting: 5 Creative Ways Marketers Can Enable Their Sales Teams
Presenting: Create A Scalable Global Content Marketing Strategy in 7 Steps

Carla Johnson @CarlaJohnson
Chief Innovator, Type A Communications
Presenting: The Innovation Factory

Kelly Hungerford @KDHungerford
Digital Strategy & Marketing Operations Consultant, Sunstar Europe SA
Presenting: Transforming Teams: How to Transition Traditional Marketers into Content Marketers

Michael Brenner @BrennerMichael
CEO, Marketing Insider Group
Presenting: How to Create a Documented Content Marketing Strategy, Start Showing Your Content Marketing ROI Today

Lee Odden @leeodden
CEO, TopRank Marketing
Presenting: Rocket Science Simplified: How to Optimize, Socialize and Publicize B2B Content
Presenting: The Confluence Equation: How Content and Influencers Drive B2B Marketing Success

Ian Cleary @IanCleary
Founder, OutreachPlus & RazorSocial
Presenting: A Content Promotion Framework with Actionable Tips to Optimize Results from your Content Marketing
Presenting: Content Optimization and Distribution Strategies

Michael Gass @michaelgass
Owner, Fuel Lines Business Development, LLC
Presenting: Agency Workshop: A New Approach to New Business,

Heidi Cohen @heidicohen
Chief Content Officer, Actionable Marketing Guide
Presenting: The Secret 3 Steps For Content Amplification And Distribution Success

Christopher Penn @cspenn
Co-Founder and Chief Innovator, BrainTrust Insights
Presenting: How To Use AI To Boost Your Content Marketing Impact
Presenting: How to Use Artificial Intelligence to Build and Optimize Content

Bernie Borges @bernieborges
Co-Founder and Chief Marketing Officer, Vengreso
Presenting: 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic

Andrew Pickering @AndrewAndPete
Co-Founder, Andrew and Pete
Presenting: The Competitive Edge: How to Create a Unique Content Spin in a World of Copycats

Melanie Deziel @mdeziel
Founder, StoryFuel
Presenting: Think Like A Journalist: The 5 Keys To Compelling Content

John Jantsch @ducttape
President, Duct Tape Marketing
Presenting: How to Grow a Highly Profitable Agency Without Adding Overhead

Robert Rose @Robert_Rose
Chief Troublemaker, The Content Advisory
Presenting: Welcome to Content Marketing World 2018

Andrew Davis @DrewDavisHere
Keynote Speaker & Best-selling Author, Monumental Shift
Presenting: Video Marketing Makeover – Transforming boring case studies and testimonials into stories that inspire action
Presenting: Curiosity Factor: The psychological phenomenon creative content marketers employ to earn and own attention in a noisy world

Viveka Von Rosen @LinkedInExpert
Co-founder & Chief Visibility Officer, Vengreso
Presenting: 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic

Douglas Burdett @MarketingBook
Host, The Marketing Book Podcast
Presenting: Industrial Manufacturing Lab: Applying Content Marketing Best Practices to the Challenging Audience of Engineers

Andy Crestodina @crestodina
Co-Founder and Chief Marketing Officer, Orbit Media Studios
Presenting: Complete Search Optimization: SEO Master Class, Content Strategy and SEO for B2B Lead Generation

Matt Heinz @HeinzMarketing
President, Heinz Marketing Inc
Presenting: Sales Content That Sells: A Proven Approach To Sales Enablement Success

Ann Handley @MarketingProfs
Chief Content Officer, MarketingProfs
Presenting: An Important Keynote by Ann Handley, The Long Tales: How Longform Content Beats Snaps, Tweets & Chatbots All Day Every Day

Jay Baer @jaybaer
Founder, Convince & Convert
Presenting: Talk Triggers: How Killer Content Creates Conversation and Clones Customers

Jesper Laursen @jesperlaursen
Founder and CEO, Native Advertising Institute
Presenting: 5 killer cases: how to grow your audience with native advertising

Cathy McPhillips @cmcphillips
Vice President of Marketing, Content Marketing Institute
Presenting: Getting the Most From CMWorld 2018

Joe Lazauskas @JoeLazauskas
Head of Content Strategy, Executive Editor, Contently
Presenting: Stories for the Win: The Hidden Neuroscience of Content Marketing
Presenting: Why Great Stories Make Our Brains Want to Buy

John Hall @johnhall
Keynote Speaker, www.johnhallspeaking.com
Presenting: Influencer Marketing and PR Workshop
Presenting: Relationship Building That’s Vital to Make Your Content Marketing Thrive

Berrak Sarikaya @BerrakBiz
Sr. Social Media Manager, Yesler
Presenting: Lean Content Marketing for Startups

Stephan Spencer @sspencer
Founder, Science of SEO
Presenting: The Most Common SEO Mistakes in Demand Generation Campaigns

Michele Linn @michelelinn
Co-Founder and Chief Strategy Officer, Mantis Research
Presenting: The Unsung Hero of Content Marketing: Original Research

Drew McLellan @DrewMcLellan
Top Dog, Agency Management Institute
Presenting: The Agency Edge 2018: When, What — and Why — Clients Outsource to Agencies

Mitch Joel @mitchjoel
Founder, Six Pixels Group
Presenting: The Long Tales: How Longform Content Beats Snaps, Tweets & Chatbots All Day Every Day

Cassio Politi @tractoBR
Consultor de content marketing, Comunique-se Group
Presenting: How to Hold an Online Event that Generates Real Results

Andrea Fryrear @AndreaFryrear
President and Lead Trainer, AgileSherpas
Presenting: Going with the Flow: Adapting Scrum Practices for Marketing

Garrett Moon @garrett_moon
CEO & Co-Founder, CoSchedule
Presenting: Got Leads? How To Find Your Content Core And Actually Drive Revenue From Content

Paul Roetzer @paulroetzer
CEO, PR 20/20
Presenting: How to Get Started with Artificial Intelligence in Content Marketing

Jay Acunzo @jayacunzo
Founder, Unthinkable Media
Presenting: Break the Wheel: Stories and Ideas for Being Better than Best Practices

Juntae DeLane @JuntaeDeLane
Sr. Digital Brand Manager, University of Southern California
Presenting: Digital Brand Building: Optimizing Content for Engagements, Search, and Reviews

Kathy Klotz-Guest @kathyklotzguest
Ms. Chief Officer, Keeping it Human
Presenting: Yes And! Turn Your Culture (OR CONTENT TEAM) into a Fresh-Idea Startup

Peg Sieren Miller @PegMiller
Senior Director, Growth Marketing, Xactly Corp
Presenting: You Did a Content Inventory, Now What? How to Find the Hidden Gems Within Your Content Audit

Albert Jan Huisman @AJHuisman
Founder, Y Content
Presenting: How to Turn Highly Billable Professionals into Extremely Productive Content Marketing Rock Stars that get Bottom-Line Results
Presenting: The Content Marketing Diamond Model for Small Businesses and Entrepreneurs

Maureen Jann @SuperDeluxeMo
Managing Director, SuperDeluxe Marketing
Presenting: Bringing Home the Bacon: Cultivating Thought Leaders to Break Down Trust Barriers with Prospects
Presenting: The Content Marketing Diamond Model for Small Businesses and Entrepreneurs

Stephanie Stahl @EditorStahl
General Manager, Content Marketing Institute, UBM
Presenting: Welcome to Content Marketing World 2018

Ahava Leibtag @ahaval
President, Aha Media Group
Presenting: The Top 7 Writing Secrets of Hit-Making Songwriters”, CMWorld Cleveland Clinic Health Summit

Shafqat Islam @shafqatislam
Cofounder & CEO, NewsCred
Presenting: The other side of performance – operational efficiency: How to build, measure, and optimize high-performing teams that deliver high-performing content

Doug Kessler @dougkessler
Creative Director & Co-Founder, Velocity Partners
Presenting: The elephant in a nutshell: We need to talk about metaphors in marketing.

Zontee Hou @ZonteeHou
President and Founder, Media Volery LLC
Presenting: Let’s Chat: How Messaging Apps, Chatbots, and Voice Assistants Will Impact Your Business in the Next 3-5 Years

Tim Washer @timwasher
Keynote Speaker, Event Emcee, PowerPoint Comedian, Ridiculous Media
Presenting: CMWorld Chatter

Tamsen Webster @tamadear
Founder and Chief Message Strategist, Find The Red Thread
Presenting: How to Make Your Ideas Irresistible

Leslie Carruthers @TheSearchGuru
President and Founder, The Search Guru
Presenting: A-Z Conversion tracking issues for B2B and how to solve them, Retail & eCommerce Lab

Amanda Todorovich @amandatodo
Senior Director, Content & Creative Services, Cleveland Clinic
Presenting: Building a “Media Company” inside a Marketing Department
Presenting: CMWorld Cleveland Clinic Health Summit

Now it’s your turn. As with any lists, there are many people that I would love to see included that were not. I’m sure you’re thinking the same thing (Joe Pulizzi for example). If the person that influences YOU most isn’t on this list, please share their name and Twitter handle in the comments.

In the spirit of content marketing and in sharing our own expertise, I’ve assembled a list of our top 10 posts about content marketing from the past 12 months:

• 50 Women Who Are Top Content Marketing Influencers & Speakers – Lee Odden
• Content Marketing Evolution: Major Content Marketing Trends – Josh Nite
• 5 Outdated Content Marketing Tactics (And What to Do Instead) – Josh Nite
• 3 Unusual Content Marketing Approaches That Actually Work – Nick Nelson
• Content Conversations: Top Content Marketing Lessons Learned – Ashley Zeckman
• 5 Tips for Better Data-Informed Content Marketing – Anne Leuman
• 5 Reasons Why B2B Content Marketing Works (and Why It Doesn’t) – Anne Leuman
• How to Prove the Value of Content Marketing to Your CMO in 3 Easy Steps – Anne Leuman
• The Ultimate Guide to Conquering Content Marketing – Ashley Zeckman
• 32 B2B Content Marketing Case Studies – Lee Odden

The Ultimate Guide to Conquering Content Marketing that we developed in partnership with CMI and CMWorld is a great example of influencer driven content. This approach has been successful enough for Content Marketing Institute that they’ve run the program over 6 years.

If you would like to learn more about how create successful influencer content collaborations, you’re in luck! Both Ashley Zeckman and I will be presenting at Content Marketing World on the topic. Here are more details:

September 5th – 1:45pm – 2:30pm
Solo Presentation with Lee Odden
The Confluence Equation: How Content and Influencers Drive B2B Marketing Success

September 6th – 12:05pm – 12:50pm
Solo Presentation with Ashley Zeckman
Influencer Marketing is only for B2C Brands (& Other Lies Your Parents Told You)

Along with our TopRank Marketing teammates Jane, Nick and Annie, we hope to see you at Content Marketing World. Check out what we’re looking forward to most at CMWorld and be sure to follow us on Twitter at @toprank for real time updates during the conference and this blog for liveblogging coverage of select presentations.

 

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© Online Marketing Blog - TopRank®, 2018. | The Original List: 50 Content Marketing Influencers and Experts to Follow into 2019 | https://www.toprankblog.com

The post The Original List: 50 Content Marketing Influencers and Experts to Follow into 2019 appeared first on Online Marketing Blog - TopRank®.

Instagram Lets Users Apply to Become Verified by @MattGSouthern

Instagram has simplified the verification process, adding a form to the app that lets users easily apply to become verified.

The post Instagram Lets Users Apply to Become Verified by @MattGSouthern appeared first on Search Engine Journal.

The 7 Worst Link Building Myths Holding Back Your Campaign by @krisjonescom

These seven popular myths and misconceptions about link building are causing more harm than good.

The post The 7 Worst Link Building Myths Holding Back Your Campaign by @krisjonescom appeared first on Search Engine Journal.

How Negative Reviews Impact SEO by @rajnijjer

While we all want positive reviews, negative reviews aren’t as bad as you think. Here's why.

The post How Negative Reviews Impact SEO by @rajnijjer appeared first on Search Engine Journal.

Google Adds Price Insights to Hotel & Flights Searches by @MattGSouthern

Ahead of holiday travel season Google is making an effort to keep searchers informed about price changes to popular destinations.

The post Google Adds Price Insights to Hotel & Flights Searches by @MattGSouthern appeared first on Search Engine Journal.

9 Expert Tips on How to Become an Effective Conference Speaker by @jonleeclark

Want to become an effective conference speaker? Here are top tips from seasoned conference speakers from the search industry.

The post 9 Expert Tips on How to Become an Effective Conference Speaker by @jonleeclark appeared first on Search Engine Journal.

Google Explains Why Singular and Plurals Rank Differently by @martinibuster

Google’s John Mueller discussed why Google showed different results for the singular and plural versions of the same keyword phrase.  Many SEOs recommend adding synonyms to content, including the plural and singular versions of the targeted search phrase. John Mueller explains why it may be better to choose singular or plural then focus on that. Question About Singular and Plural Keyword Phrases In a recent Google Hangout someone asked the following question: What are reasons for completely different positions for keywords in singular and plural? We have some examples where the plural ranks in top five and the singular isn’t […]

The post Google Explains Why Singular and Plurals Rank Differently by @martinibuster appeared first on Search Engine Journal.