Report: Google’s mobile search results now show image thumbnails 45% of the time Mobile Google users see image thumbnails in nearly half the search results shown, according to new report data. Should marketers consider placing greater importance on thumb images? Search Engine Land Twitter’s bot purge welcomed by agency execs Twitter recently deleted millions of spam and inactive accounts in an effort to improve the platform. Does the move increase credibility among marketers and influencers? DigiDay Report: Social media sentiment not predictive of offline brand outcomes New research looks into online and offline brand conversations and their effect on consumer sentiment, plus the motivations that drive them. Marketing Land EU digital chief urges lawmakers to ease tough copyright stand The European Union’s top digital advisor has asked E.U. lawmakers to relax stringent proposed copyright reforms. A look at warding off potential losses in creative technology industries by re-visiting rules for the digital age. Reuters Millennials Want Brands With Values, But, Really, A Good Deal More New report data reveals what millennials admire in brands, and takes a look at a variety of the social IQ factors that drive the demographic. MediaPost Facebook says ‘tens of thousands’ of people opt in to take its user surveys every week Facebook has said that each week tens of thousands of users fill out feedback surveys offered by the platform. What can marketers learn from how Facebook gathers and uses survey feedback? Marketing Land 
‘Father of modern marketing’ Philip Kotler on avoiding brand decay and preparing for disruption Long-time marketing author Philip Kotler, sometimes called the father of modern marketing, has shared new thoughts about brand decay, disruption, and how satisfying needs better than anyone else is still as relevant as ever. Marketing Week Facebook testing AR ads in the News Feed & new tool to help brands create video ads Facebook is trialing augmented reality (A.R.) news-feed ads, and has announced that mobile video ads are also getting several new features. Marketing Land Data shows people want serious long-form content — and brands need to take note New research data reveals that many are craving weightier content, and how marketers are successfully battling today’s massive competition for engagement. The Next Web Survey: Google, Facebook most influential New survey data shows the continuing power of advertising on Facebook and Google. The digital ad trends report also offers up online consumer trends data sets. BizReport ON THE LIGHTER SIDE: 
A lighthearted look at vanity metrics by Marketoonist Tom Fishburne — Marketoonist How Kit Kat managed to turn a viral tweet into a branded proposal — The Drum Redheads finally get recognition with ginger emoji — The Next Web TOPRANK MARKETING & CLIENTS IN THE NEWS:
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The post Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors appeared first on Online Marketing Blog - TopRank®.
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