Digital Marketing News: Tech & ABM, Top Search Ranking Factors and 2017 Consumer Trends

How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic] How can technology help your account based marketing be more efficient and more personal? This infographic answers that question and more about marketing technology trends, AI and machine learning. MarketingProfs Top 17 Organic Search Ranking Factors [STUDY] A new study from SEMRush shows the top search ranking factors for 2017. These factors heavily favor engagement and quality of content - with factors like bounce rate, time on page and direct visits dominating the top of the list. Having the appropriate keywords in the title, meta description and page content were near the bottom. Search Engine Journal No One Trusts Social Media, but They'll Keep Using It Anyway [New Data] Distrust for social media is on the rise, with close to half of survey respondents saying that Google, Facebook and Twitter are 'untrustworthy.' However, despite the distrust, few plan to stop using social networks and Google. HubSpot Study Finds Sharp Drop in Time Spent on Facebook eMarketer reports: "Facebook users in the US spent more time with the platform than users of any other social network, 18 hours, 24 minutes. But that was a significant drop from the 32 hours, 43 minutes recorded by Verto Analytics a year ago." eMarketer 2017 Consumer Trends Report What do US consumers care about in 2017? In this new study, social media data shines some light onto what topics of conversation are most prevalent and what conversations are emerging. Crimson Hexagon The State of E-Commerce in Fast-Moving Consumer Goods [Infographic] According to MarketingProfs, this infographic "offers insights into the current state of e-commerce in FMCG, also known as CPG (consumer packaged goods), as well as why e-commerce is no longer just an option for FMCG (it's a must-have) and which verticals have seen the most growth."  MarketingProfs Facebook debuts web-based VR experiences within standard News Feed Facebook has recently released examples of brands who have developed VR apps with which users can interact in the Facebook News Feed and mobile app. Facebook is calling them "360 experiences". MarketingLand Google AdWords Editor updates to support budget type option for video ads & more Google has announced even more updates to their AdWords Editor program. These updates will support new features like Gmail asset-based ads, video extensions and a new budget type option for video ads. Search Engine Land What were your top digital marketing news stories this week? We'll be back next week with more digital marketing news. Have something to share? Tweet to @toprank!

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