Digital Marketing News: 3.3B Global Social Users, Facebook’s Loyalty Prediction AI, & More

Report: Social media use is increasing despite privacy fears
3.3 billion people worldwide use social media, an increase of some 100 million over the first three months of 2018, according to new report data from Hootsuite and We Are Social, despite a spate of recent privacy fears surrounding Facebook and other social companies. The Next Web

Google posts $31.1B in total revenue, beats top- and bottom-line expectations
Alphabet Inc., Google’s parent firm, posted better than expected revenue results, with almost $27 billion in advertising revenue for the first quarter of 2018, beating both Wall Street and analyst predictions and continuing year-over-year increases. MarTech Today

Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases
Advertisers using Facebook will be able to utilize an artificial intelligence (AI) service tool to anticipate user behaviors and likely purchases, according to reports citing leaked information about the firm’s loyalty prediction ad utility. Marketing Land

Study: Majority reject ads on smart speakers
Most people don’t want advertising delivered through virtual assistants, smart speakers, or voice search results, according to new survey data examining screenless searching, however nearly 40 percent of respondents were open to receiving only relevant ads. Search Engine Land

Reddit to grow its 75-person brand partnerships team by 50 percent to woo advertisers
Reddit plans to increase its brand partnership team by 50 percent in an effort to boost its brand-friendliness and attract more ad spend to the sixth most visited site globally. DigiDay

Google Confirms Algorithm Update Released on April 16th
Google has confirmed the latest of its now-routine broad core search algorithm updates designed to boost SERP quality and relevance. Search Engine Journal

Pinterest redesigns business profile pages with monthly viewer counts
Pinterest’s one million businesses will have access to monthly viewer pin counts after rolling out a revised and updated business profile page that also includes several display enhancements. Marketing Land

Ads.txt has gained adoption, but 19 percent of advertisers still haven’t heard of it
Robot.txt-like Ads.txt server-side whitelist from the Interactive Advertising Bureau Tech Lab has made gains in recognition and implementation, yet adoption hurdles remain. DigiDay

‘You’re seeing the lightbulb go off’: Amazon’s ad business is appealing to more buyers
As marketers have shown increased interest in advertising with Amazon, the company’s ad products have become pricier, according to report data from Merkle. DigiDay

Facebook gives creators new ways to monetize videos, while pushing more users to Watch
Facebook’s Watch tab has played an increasing role in the company’s video advertising strategy, along with several recent enhancements for video creators. Marketing Land

ON THE LIGHTER SIDE:

A lighthearted look at the five stages of data privacy grief, by Marketoonist Tom Fishburne — Marketoonist

Google Maps is Now Using Fast Food Locations as Reference Points — Search Engine Journal

Iconic ‘MAD’ Magazine Relaunches, ‘DCist’ Plans Return — MediaPost

Why So Many People Make Their Password ‘Dragon’ — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Interview: Lee Odden on the Rise and Success of Influencer Marketing — Brand24
• Lee Odden — Video Interview: AQ’s Blog & Grill — AQ’s Blog & Grill YouTube
• Lee Odden and LinkedIn (client) — Making the Case for Employee Advocacy: A Pocket Guide — LinkedIn Marketing Solutions
• TopRank Marketing & Cherwell (client) — How to Guarantee Content Shares from Influencers — Onalytica
• Ashley Zeckman — 82 Experts Share Their Favorite Influencer Marketing Tips to Increase Exposure — ShaneBarker.com
• Lee Odden — Connecting in meaningful ways: What nonprofits and small businesses can learn from the YouToo Social Media Conference — DotOrgSolutions

Please join us once more next week, when we’ll share an exciting new array of the latest marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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