Digital Marketing News: Sustainable Social, Mobile Search Makeover and The Hiring Climate

How to Build a Sustainable Social Marketing Strategy [Infographic] Maximize your marketing efforts by understanding core best practices including, emphasize visual content, use infographics if you’re a B2B brand and avoid clickbait titles. This infographic also shows stats that will help you understand audience behaviors and interests on social media. (Social Media Today) Google is Testing a New Design for Mobile Search Results Google is testing a new design for both paid and organic search results. Some changes include the URL is now at the top of search cards, there are fewer ads and more color has been added to organic search cards. (Search Engine Journal) The Marketing and Advertising Hiring Climate Recent research shows that most marketing and advertising executives expect to keep the size of their creative staff steady in the second half of 2017. Get insight into hiring plans for full-time creative employees, hiring priorities for specific positions and the most challenging areas for companies to fill for the second half of the year. (Marketing Profs) Fun fact: TopRank Marketing happens to be in the 9% of marketing companies expanding their team in the second half of 2017! Visit our careers page to learn more.  Facebook is Testing the Addition of Pages’ Descriptions to Their Cover Images Facebook has confirmed that it is testing Pages’ descriptions to their cover images. Right now, the feature is desktop-only, and descriptions can be up to 100 characters. Text can be edited via the Edit Information option on the cover image. (AdWeek) Snapchat Lets You Add Links, Voice Filters and Backdrops to Snap With Paperclip, you can attach a website to a Snap and your friends can swipe up to open the link in Snapchat’s internal browser. The Backdrops feature lets you cut out an object from your Snap and put a colorful pattern behind it to make it stick out, and Voice Filters let you change the sound of voices in your Snaps. (Tech Crunch) Google Posts are Removed After 7 Days, With One Exception Most Google posts are removed 7 days after they are first published. The exception is posts that are based on local events. These posts are removed after the event date. Google Posts allows brands to share timely messages with their customers, which show up in the local panel on a web search and Google Maps. (Search Engine Land) Introducing Photo and Video Replies to Stories You can now reply to Stories with a photo or a video. With access to any creative tools in the camera, including face filters, stickers and Rewind, you can be more fun and playful in your responses. Just like with other replies, you’ll see the reply in your inbox. (Instagram Blog) YouTube Heats Up VR Market YouTube is promoting the development and creation of VR videos with new resources and tools that help developers and make VR more attractive for marketing. YouTube has also extended applications for intensive training at VR Creator Lab. (DM News) What were your top digital marketing news stories this week? We'll be back next week with more news from the wide world of digital marketing. If you're craving more news and insights, follow @toprank on Twitter!

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