AdAge reports that Google has partnered with Cloudflare and TripleLift to deliver instant loading ads on Accelerated Mobile Pages (AMPs). Cloudflare has developed a tool called Firebolt for delivering ads as fast as AMPs can load, while TripleLift is a native ad network which is now adding AMP support. New Firebolt technology will be integrated with AMP for Ads, where ads must be verified by an authorized service before being delivered to users. In addition to being able to load ads three times faster, Cloudflare’s Firebolt is also built with security in mind. According to the CEO at Cloudflare, Matthew […]
The post Google to Improve AMP Ads Through Partnerships with Cloudflare and TripleLift by @MattGSouthern appeared first on Search Engine Journal.
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