Do you ever get a sinking feeling as you open your paid search account? You don’t know exactly what you’re going to see, but you have a feeling that something has gone horribly, horribly wrong? Don’t worry, you’re not alone. If you’ve managed a paid search account for long enough, you know that sometimes, things just inexplicably go awry. Clicks stop converting…keywords stop performing…campaigns suck your budget dry. And you don’t know why. Well, guess what? If you’ve ever felt like your paid search account is being attacked by forces beyond your control, you just might be right… Is Your […]
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