Google is rolling out a new ad format for YouTube which will be short and unskippable. Google is calling me these ad units “Bumper” ads and they will appear just before videos that you watch on your phone or tablet. “Recent research has shown that half of 18-49 year olds turn to their mobile device first to watch video… That’s why today we’re announcing Bumper ads – a new six-second video format, sold through the AdWords auction on a CPM basis.” The new ad unit is expected to roll out in May and will be so short that you Google […]
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