Christopher Earle: Online Marketing News: A Look Back, The End Of The Track, and Steaming App

Friday, 11 December 2015

Online Marketing News: A Look Back, The End Of The Track, and Steaming App

Data Driven Holiday Marketing Strategies

A Guide to Data-Driven Holiday Marketing Strategies [INFOGRAPHIC] – How can your business gain a piece of the $650 billion pie? This infographic from Pixel Road Designs (the company of our Chief Social Media Strategist, Brent Csutoras) shows you how to supercharge your marketing and improve your sales this holiday. Pixel Road Designs

Facebook Is Using Surveys to Better Understand Viral Stories – As we work to improve News Feed, we make updates to the algorithm that help make sure you are seeing the most relevant stories at the top of your feed. We want to make sure that everyone who uses News Feed can understand what updates we’re making and the thinking behind them. That’s why we continue to publish News Feed FYI blog posts to explain major updates and how we’re working to get better at showing you the stories that matter most to you. Facebook

Twitter Releases 2015 Year In Review With Top Trends, Topics, Moments & More – Take a stroll back through Twitter timelines with their 2015 Year In Review. See the top Tweets, topics and moments of the past year. Twitter

Google Releases ‘Trial Runs’ Streaming App Ads – Today, the company confirmed a new streaming mobile ad feature. This new feature will allow users to access a short 60-second or less version of an app that will respond to taps just like the full app. TechCrunch

Google: New Penguin Algorithm Update Not Happening Until Next Year – Webmasters and SEOs need to have a bit more patience, as Google is not releasing the updated Penguin algorithm this year. Search Engine Land

Facebook Introduces Live Video and Collages – Now you can bring the photos and videos you share on Facebook to life with live video and collages, to help friends and family feel like they’re in the moment with you. Facebook

A New Look For Your Twitter.com Photos – This week, we’re introducing a richer photo experience on twitter.com. While Twitter began as an all-text platform, rich media has become essential to the experience. Starting today, we’re making your twitter.com timeline more immersive by uncropping photos, so you can experience and present them as they were meant to be viewed. Twitter

Facebook Ends Creative Labs Initiative and Shuts Down Slingshot, Rooms and Riff – Facebook ended its Creative Labs project, which was designed to allow its engineers to come up with unique and innovative smartphone and tablet apps. With the shuttering of Creative Labs, several of the apps that came out of the program are being shut down and removed from the App Store. MacRumors

Google AdWords Doubles Amount of Structured Information Shown on Text Ads – Google has now doubled the amount of structured information that can be shown with text ads, giving advertiser’s an additional line of structured information to work with. Search Engine Journal

Facebook Announces New Tools for Managing Communication on Your Page – This week Facebook announced additional features for Pages that further empower Page owners to manage communication from any device. We’re giving admins more control over their Page’s responsiveness badge and are launching new features that make it easier than ever for Page admins to manage both the public and private interactions they receive. Facebook

Google Continuing To Test 4 Text Ads In Search Results – We’ve received several reports of people seeing four text ads in Google search results on desktop over the past couple of months. For example, the screen shot above was sent by Frederick Hyland of S360 in Denmark last month. In all cases we’ve seen, four ads are served at the top, and no ads appear along the right rail; most reports have come from outside the US. Search Engine Land

Facebook Take A Look At 2015 In Review – As 2015 comes to a close, we remember what was on our minds this year and the difference we made by coming together. We’re taking a look back on the moments in 2015 that moved us and inspired us to take action. Facebook

From our Online Marketing Community:

In response to 50 Influential Women in Digital Marketing Mari Smith said, “WOWEEE zoweee, Ashley and Lee!! You are both fantabulous. What a wonderful roundup; I love that you are championing women leadership. So many amazing peeps here.”

On Back to the Lab: Our Top 5 Social Media Marketing Posts of 2015, Leila De la Fuente commented, “The “We’ve Been Failing” slideshare was one of the first pieces I’ve passionately read in entirety in quite a while. Super great topic, and the presentation was humbling. Glad it made your list.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Pixel Road Designs

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