Erin Robbins joined #SEJLive to talk about how to leverage data for search campaigns, key SEO metrics to focus on, and how to monitor these metrics. Erin also shared tools to track SEO performance, as well as strategies to achieve campaign objectives and KPIs.
The post SEJ Live: Erin Robbins on Thinking Outside the Search Bubble & Beating Your Competitors by @wonderwall7 appeared first on Search Engine Journal.
The YouTube Annotations Editor is being discontinued. As of May 2 you will no longer be able to add new annotations or edit existing annotations.
The post YouTube Discontinues Annotations Editor by @MrDannyGoodwin appeared first on Search Engine Journal.
True website optimization takes time, but there are some quick wins you can grab before getting into the nitty gritty of SEO.
The post “SEO Quickly — Then SEO Correctly” by @stoneyd appeared first on Search Engine Journal.
Here at Search Engine Journal, we love providing our readers with articles full of helpful information, detailed advice, and actionable takeaways. But what types of articles do our dear readers really love to read the most? Let's take a look at the #SEJSurveySays results.
The post What Articles Do SEJ Readers Love Reading Most? [POLL] by @rinadianewrites appeared first on Search Engine Journal.
Pinterest recently began rolling out Search Ads. It goes without saying that Google has had a multitude of success with search advertising, and now the social platform for Pinners is joining the group as well.
The post How to Leverage Pinterest’s Expanded Search Ads by @@natalieannhoben appeared first on Search Engine Journal.
What B2B marketers can learn from Netflix [Infographic] What could B2B marketers possibly learn from Netflix? It turns out, quite a bit. Namely, that scheduled marketing needs to take a back seat to content that's packaged for consumption when your prospects are ready. LookBookHQ Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates A new study from Experian shows that email open and click metrics remained fairly stable year-over-year in 2016, but the average transaction-to-click rate grew by 10% and the average bounce rate increased by 11.8%. MarketingProfs Facebook Messenger copies Facebook’s copy of Instagram’s copy of Snapchat Stories Yes, you read that headline correctly. There is some truth behind all that sass. Last week, Facebook messenger rolled out it's copy of Facebook Stories -- a copy of the story feature owned first by Snapchat and later adopted by Instagram. They're calling Messenger Day. Marketing Land U.S. Digital Advertising Will Make $83 Billion This Year, Says EMarketer In 2017, eMarketer estimates that digital advertising revenues will grow to $83 billion. Leading that charge is Google with about 40% of that share of revenue, followed by Facebook with about 20%. Things are even closer when it comes to mobile revenue, with Google owning 32% of the market and Facebook owning 25%. AdWeek 
Google’s Share of Search Ad Market Projected to Grow to 80% by 2019 Search Engine Journal reports: "According to research firm eMarketer, Google is projected to hold 80% of the search ad market by 2019. As of last year, Google held 75.8% of the search ad market and this year it is currently holding on to 77.8%." Search Engine Journal Snapchat Receives Poor Grades From Marketers Marketers are reporting seeing low return from advertising on Snapchat. According to a recent study, Snapchat was outperformed by Facebook, Google, LinkedIn, Twitter, Yahoo and YouTube. The media platform did, however, outperform AOL. Ad Age Ad Exchange Launches, Aims To Transform Ad Inventory Into Standardized Securities MediaPost reports: "There’s a new ad exchange, and it’s not programmatic. The NYIAX (New York Interactive Advertising Exchange), launched on Tuesday, aims to change ad inventory into standardized securities. The NYIAX will run on the Nasdaq’s technology infrastructure and be platform-agnostic." MediaPost 1055% higher share rate on Facebook native videos Social media analytics provider quintly published a new study which found that users interact with Facebook videos at a 109.67% higher rate than they do YouTube videos, and that users are sharing Facebook videos at a 477.76% higher rate. quintly What were your top online marketing news stories this week? We'll be back next week with more online marketing news. In the meantime, check out the @toprank feed or our YouTube channel!
The post Online Marketing News: Netflix Teaches B2B, Email Benchmarks & Facebook is a Copycat appeared first on Online Marketing Blog - TopRank®.
According to the latest research, demand for SEO jobs is at an all-time high — but it’s the ability to write content that is the most sought after. Analysis of job demand and salaries for digital marketers illustrates how the industry is shifting. Not only are SEO job positions at an all time high, but salaries for those jobs are on the rise as well. Over the past 5 years, from 2012 to 2017, there has been a 22% increase in SEO job positions and a 23% increase in salaries. With as many SEO jobs as there are in 2017, […]
The post So You Want to be a Content Marketer? You Better Know SEO! by @MattGSouthern appeared first on Search Engine Journal.
