Make your own individual executive social brand that will drive influence by following these five steps.
The post The 5 Steps to Becoming a Social Executive Influencer by @Jasmine_Sandler appeared first on Search Engine Journal.
Tuesday, 3 October 2017
Can Swear Words Hurt Your Search Rankings? by @jennyhalasz
Is profanity preventing your pages from achieving prominent organic search positions? Are curse words cursed?
The post Can Swear Words Hurt Your Search Rankings? by @jennyhalasz appeared first on Search Engine Journal.
6 Ways to Hype Your Backlink Profile With Crawl Data by @DeepCrawl
Here a few specific examples of how you can combine backlink data with crawl data to maximize link equity to your website.
The post 6 Ways to Hype Your Backlink Profile With Crawl Data by @DeepCrawl appeared first on Search Engine Journal.
50 B2B Marketing Influencers Speaking at #mpb2b
It’s October and you know what that means? Its B2B Marketing influencer speaker list time again.
One of my all-time favorite conferences is MarketingProfs B2B Forum in Boston and for the past few years I’ve had some fun listing out a top list of speakers ranked by influence around the topic of “B2B marketing”.
As usual, I used the influencer marketing platform Traackr to import the list of speakers from #mpb2b 2017 and rank them according to a combination of topical resonance and relevance as well as network reach related to “b2b marketing”. Of course, use of their platform in this way is like 1% of what Traackr can do. I imagine they cringe every time I use their robust tool for such a simple list – but hey, they provide me with access and I use the tool as I see fit.
To clarify, my agency TopRank Marketing is also a paying customer of the Traackr platform for clients, where it is used in support of B2B influencer marketing programs for brands like SAP, BMC Software, McKesson and others in ways that are more in line with the platform’s capabilities.
This is a legit list that recognizes people creating content around B2B marketing that resonates with their social following. At the same time, sometimes people take lists a little bit too seriously, so let’s have a little fun here and there with some special “awards”.
First, here are some “compelling” stats about the people on this year’s list:
- 40% are women
- 14 are CEOs
- 4 are CMOs
- 6 are named Chris
- 12 have beards
And the “Khaleesi of Content” Award goes to:
(Yes, I had to explain to Ann what Khaleesi meant)
Ann Handley @marketingprofs
Chief Content Officer
MarketingProfs
Here’s the 49 additional B2B marketing speakers that came up in the search for influencers:
Pam Didner @pamdidner
Senior Marketing Consultant, Author, Speaker
Relentless Pursuit
Michael Brenner @BrennerMichael
CEO
Marketing Insider Group
Winner of the “nicest guy you’ll ever meet in marketing” award
Lee Odden @leeodden
CEO
TopRank Marketing
Winner of the “Puts himself in his own list” award – actually, it’s legit
Ardath Albee @ardath421
CEO & B2B Marketing Strategist
Marketing Interactions
Katie Martell @KatieMartell
Marketing Consultant
Katie Martell, On-Demand Marketing
Winner of “I will always remember the marching band at B2B Forum” award
Christopher Penn @cspenn
Vice President of Marketing Technology
SHIFT Communications
Winner of the “You think you know AI? I AM AI!” award
Kerry O’Shea Gorgone @KerryGorgone
Director of Product Strategy, Training
MarketingProfs
Jon Miller @jonmiller
CEO and Co-Founder
Engagio
Winner of rocket scientist marketer AND serial entrepreneur award
Doug Kessler @dougkessler
Creative Director & Co-Founder
Velocity Partners
Winner of the “I swear and people love me for it” award
Carlos Hidalgo @cahidalgo
Founder & CEO
VisumCx
Joe Pulizzi @JoePulizzi
Founder
Content Marketing Institute
Also Co-Founder & Board Member, The Orange Effect Foundation
Winner of “I’m doing whatever I want from now on” award
Mark Schaefer @markwschaefer
Keynote speaker
Schaefer Marketing Solutions
Pawan Deshpande @TweetsFromPawan
CEO
Curata
Ashley Zeckman @azeckman
Director of Agency Marketing
TopRank Marketing
Mary Ellen Slayter @RepCapital
Owner
Rep Cap
James Thomas @jthomas_44
CMO
Allocadia Software
Chris Chariton @cchariton
Senior Director, Marketing & Business Development
GTM
Samantha Stone @samanthastone
Founder & CMO
The Marketing Advisory Network
Stephan Hovnanian @stephanhov
Content Solutions Architect
Bambu by Sprout Social
Raviv Turner @ravivturner
Co-Founder & CEO
CaliberMind
Heidi Cohen @heidicohen
Chief Content Officer
Actionable Marketing Guide
Tim Washer @timwasher
Creative Director, SP Marketing
Cisco
Winner of “deadpan everyman funnyman” award
Justin Gray @Jgraymatter
CEO
LeadMD
Nancy Harhut @nharhut
Chief Creative Officer
Nancy Harhut & Associates
Andrea Fryrear @AndreaFryrear
President and Lead Trainer
AgileSherpas
Tamsen Webster @tamadear
Founder and CEO, Strategic Speaking
Winner of “I’m on the same list as Tom” award
You Mon Tsang @youmon
Founder and CEO
ChurnZero
Bob Meindl @BobMeindl
Director, Marketing
Cisco
Mitch Joel @mitchjoel
President
Mirum Agency
Winner of “best looking bald man dressed in black” award
Bill Sebald @billsebald
Founder / Partner / SEO
Greenlane Search Marketing
Dayna Rothman @dayroth
VP Marketing & Sales Development
BrightFunnel
Chris Arrendale @Arrendale
CEO & Principal Deliverability Consultant
Inbox Pros
Chris B Wilson @DrSocialMedia
Inbound Consultant
HubSpot
Chris Marr @chrismarr101
Founder & Director
Content Marketing Academy
Winner of “the best accent, ever” award
Ahava Leibtag @ahaval
President
Aha Media Group
Derreck Kayongo @DerreckKayongo
CEO
Center for Civil and Human Rights
Jessica LaHaie @JessieLaHaie
Influencer Relations Coordinator
TechSmith Corporation
Brian G. Peters @Brian_G_Peters
Digital Marketing Strategist
Buffer
Michelle Huff @michelle_huff
Chief Marketing Officer
Act-On Software, Inc.
Meagan French @mkfrench
Founder and President
Lotus Growth
Tom Webster @webby2001
Vice President, Strategy and Marketing
Edison Research
Winner of “I’m on the same list as Tamsen and she’s kicking my butt” award
Scott Monty @ScottMonty
CEO & Co-Managing Partner
Brain+Trust Partners
Jason Hsiao @jason_hsiao
President & Co-Founder
Animoto
David Berkowitz @dberkowitz
Chief Strategy Officer
Sysomos
Alison Levine @Levine_Alison
Executive Producer — The Glass Ceiling, Follow Your Dream
Chris Goward @chrisgoward
Founder & CEO
WiderFunnel Marketing Optimization
Matt Childs @MattyChilds
Director of Digital Marketing Sales, North America
Brightcove
Melissa Case @startabuzz
Corporate Blog Manager
Citrix
Joe Chernov @jchernov
CMO
InsightSquared
Winner of “most epic beard on a CMO” award
If you’re a conference organizer looking for influential speakers on all topics around B2B marketing, then this list might be a good reference for your 2018 planning.
And if you’re attending MarketingProfs B2B Forum in Boston this week, there’s an entire schedule of talented marketers enlisted to share their B2B knowledge bombs on you including this fine group.
TopRank Marketing will be participating in the B2B Forum with Alexis Hall and Dan Rasmussen attending. Ashley Zeckman and I will also be involved with multiple presentations including:
- Wednesday at 3:15pm, From Why to ROI: B2B Influencer Marketing Case Studies for Success with Lee Odden
- Thursday at 11:15am, What You Know About Content Marketing—FoGetAboutIT—This Is ABM with Joe Chernov, Meagan French, Justin Gray & Lee Odden
- Friday at 10:30am, Scrappy B2B Creativity Hacks with Nick Westergaard, Ashley Zeckman & Andy Hunt
We hope to see you there! If not, be sure to follow us on the conference hashtag #mpb2b and @toprank.
TopRank® Online Marketing Newsletter.
© Online Marketing Blog - TopRank®, 2017. | 50 B2B Marketing Influencers Speaking at #mpb2b | http://www.toprankblog.com
The post 50 B2B Marketing Influencers Speaking at #mpb2b appeared first on Online Marketing Blog - TopRank®.
Monday, 2 October 2017
Google is Ending First Click Free, What Does it Mean for Publishers? by @MattGSouthern
Google is removing a controversial search feature called First Click Free, which let users view content behind a paywall.
The post Google is Ending First Click Free, What Does it Mean for Publishers? by @MattGSouthern appeared first on Search Engine Journal.
How to Hack Your Way to the Top of Competitive SERPs by @bsmarketer
Here's how to hack your way to the top of competitive SERPs when you never have enough time.
The post How to Hack Your Way to the Top of Competitive SERPs by @bsmarketer appeared first on Search Engine Journal.
2018 B2B Content Marketing Report Indicates Marketers are Finding Content Marketing Success
As a community, content marketers have experienced some significant ups and downs over the years. For every step forward we take toward content success, it sometimes seems like we take a couple backwards.
But perhaps, this will be the year that changes.
Content Marketing Institute and MarketingProfs just released their annual report–The 2018 B3B Content Marketing Benchmarks, Budgets and Trends.
We’ve come to rely on this report to be a definitive content marketing guide of sorts that provides a finger on the pulse of our industry and shows how we align (or don’t) with our content marketing peers.
In order to move forward, we have to know where we are today, including what is working and what is not. Below are what I consider to be some of the top learnings from the report.
Showing a Commitment to Content Marketing
As we know, content success does not happen overnight. It takes resources, dedication and patience. Commitment to content must be ingrained into company values and culture if it is going to work. So what is the outlook for 2018?
92% of B2B organizations are committed to content marketing. @CMIContent @MarketingProfs
Click To Tweet
Based on these results it’s evident that only a small number of organizations are falling behind in their support of content marketing initiatives.
Characterizing Success of Content Marketing
But does commitment always equal success? In order for content marketing to be successful, it must be meeting the objectives as outlined by your organization. While 27% of B2B respondents are finding minimal or no success with their content marketing, many are!
73% say their content is moderately or very successful. @CMIContent @MarketingProfs
Click To Tweet
The vast majority of respondents say that creating high quality content that is more efficient has been a leading factor to their success. Following closely behind is either developing or adjusting their content strategy.
Why a Content Marketing Strategy Isn’t Being Developed
It’s no surprise that marketers who develop a documented content strategy report higher levels of success. So what is keeping teams from developing a comprehensive content strategy?
67% B2B marketers don't have a strategy because they have a small team. @CMIContent @MarketingProfs
Click To Tweet
Feeling like they don’t have enough time is still a concern for many marketers while a small percentage (11%) simply feel like a strategy is not important.
Content Creation & Distribution Process
Content marketing process often determines success. And, efficiency can sometimes make or break a brand’s approach to content marketing.
27% rate project management flow during content creation as fair. @CMIContent @MarketingProfs
Click To Tweet
For the most part, it appears that content marketers have found a process (or series of processes) that helps them efficiently and effectively get content marketing created.
Content Helping Reach Business Objectives
As customer preferences continue to evolve, the content experience will only become more important. That also means understanding what content types resonate best with your audience.
50% find eBooks & white papers to be their most effective content type. @CMIContent @MarketingProfs
Click To Tweet
Interestingly, social media, case studies and videos are the top types of content being created but are not necessarily the most effective.
Effective Formats for Distributing Content
For many content marketers amplification planning for content is an afterthought. They spend a significant amount of time creating the content, but aren’t as focused on how it will be distributed.
74% say email is most effective for distributing content marketing. @CMIContent @MarketingProfs
Click To Tweet
Email is both the top used and most successful tactic for distributing content according to the respondents of this survey.
Measuring the ROI of Content Marketing
What does content marketing success really look like? It varies largely by organization but an increase in leads or sales or a decreased cost of customer acquisition is a top objective for many brands.
Only 35% of organization’s measure their content marketing ROI. @CMIContent @MarketingProfs
Click To Tweet
For those not measuring content ROI, they cited the top two reasons as formal justification not being a requirement or that they needed an easier way to measure ROI.
Want the Full Report?
The good news is that more and more B2B brands are finding success with content marketing initiatives. The bad news however is that measurement and ROI still seem to be a struggle for many.
The key findings above are only a sample of what’s included so be sure to review the whole report below for other lessons in B2B content marketing.
What did you find to be the most surprising finding for 2018?
TopRank® Online Marketing Newsletter.
© Online Marketing Blog - TopRank®, 2017. | 2018 B2B Content Marketing Report Indicates Marketers are Finding Content Marketing Success | http://www.toprankblog.com
The post 2018 B2B Content Marketing Report Indicates Marketers are Finding Content Marketing Success appeared first on Online Marketing Blog - TopRank®.
Subscribe to:
Posts (Atom)