Christopher Earle: Online Marketing News: Snapchat Gets LinkedOut, LinkedIn Gets Lifted, Facebook Progresses Page Plugin

Friday, 4 December 2015

Online Marketing News: Snapchat Gets LinkedOut, LinkedIn Gets Lifted, Facebook Progresses Page Plugin

Google’s On Page Ranking Factors: Are They Fact Or Myth?

Google’s On Page Ranking Factors: Are They Fact Or Myth? [Infographic] – If you’re a website owner, one of your primary goals will be to optimize your site to ensure it ranks high on Google in order to increase organic traffic. When it comes to optimising your website content and other on page factors, it’s important to not only understand what can positively affect your rankings, but also what can harm them. Social Media Today

Report: Fake User Accounts Cost Businesses Millions of Dollars a Year – A report released today from mobile identity solutions provider Telesign examines the impact of fake users on business, and notes the complex problem of finding solutions. SocialTimes

One-Quarter of US E-Commerce Traffic Came From Smartphones in Q3 – A growing share of US e-commerce traffic is coming from smartphones, reports Monetate in its latest quarterly study. During this past quarter, smartphones comprised 24.8% of traffic for the e-commerce sites analyzed, up from 17.9% during the year-earlier period. Monetate

YouTube Opens Voting For 2015’s Most Iconic Ads With Launch Of #TheYouTubeAd Of 2015 Contest – Voters can choose their favorite ads from five different categories – from the one that “Gives You Feels” to the ad that “Gets You Going.” Marketing Land

Snapchat Allows Publishers to Link to Their Content Outside the App – Snapchat has introduced the ability for its publishing partners to share their Discover Channels on Facebook and Twitter with links directly to their content, according to Digiday. Digiday

Facebook, Twitter Remain Top Social Networks Used by US Companies – According to a new eMarketer report, “US Social Trends for 2016: eMarketer Predictions for Video, Viewability, Buy Buttons, Messaging and More” Facebook and Twitter will remain the top social networks used by US companies in 2016, but Instagram will see rapid growth. eMarketer

Google Drops Change Location Search Filter From Search Results – Google has quietly dropped the ability to filter your search results by changing your location. In the past, you would be able to click on the “Search Tools” option and set a location. This would give you search results as if you were in that location. Search Engine Land

LinkedIn Launched Newly Designed Mobile App – The wait is over. Our much anticipated new LinkedIn mobile experience is now available globally. We’ve not only rebuilt the new Flagship app from scratch but we have taken everything you love and more to develop a mobile experience that is more intuitive, smarter and dramatically simplifies your LinkedIn experience. LinkedIn

Facebook Updates Website Page Plugin, Offers New Ways to Connect People and Events – Earlier this year, Facebook launched its updated Page plugin tool, giving website owners a new way to showcase their Facebook presence and connect with site visitors. Now, Facebook’s adding in some new features to make the plugin more valuable, with the ability to send a Facebook message via the plug-in (i.e. without leaving your site) as well as a new way to showcase events. Facebook

Study: Mobile “Showroomers” Generally Buy In Stores, 18–34-Year-Olds Most Active – In a new mobile shopping study, using Prosper Insight survey data, the IAB examined the attitudes and self-reported behaviors of different age groups. It found shopping activity that was broadly consistent but varied somewhat by age category, with 18–34-year- olds emerging as the most aggressive group when it comes to mobile “showrooming.” Marketing Land

From our Online Marketing Community:

In response to 4 B2B Social Media Marketing Lessons Marketers Can Learn From Their B2C Counterparts, Debi Burrows shared, “Great article. Thanks for the info. Good to see that I am giving the right information to my clients.”

Hansoftech said, “Great article!You are right social media has become most useful platforms for today’s business.”

And on Content Marketing Tactics: Webinar Pros, Cons, Examples & Best Practices, Eayana offered, “Promoting Business Brand Awareness through LinkedIn and Google Plus Google Plus one of the one the best example. Anyways thanks for sharing your blog.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Northcutt

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