Christopher Earle: Online Marketing News: Facebook Adds Instant Article Ads, LinkedIn Introduces Interesting Insights, YouTube Tacks On Trending Tab

Friday 18 December 2015

Online Marketing News: Facebook Adds Instant Article Ads, LinkedIn Introduces Interesting Insights, YouTube Tacks On Trending Tab

What Santa Can Teach You About Email Marketing

What Santa Can Teach You About Email Marketing [Infographic] – What can we learn from watching Santa and the way he organizes his work? A lot, actually. Every stage in the process that ends with a present under your Christmas tree has a parallel in email marketing. Let’s look at what Santa does and how we can apply those lessons to email marketing. FreshMail

AdSense Mobile Text Ads Get Another Facelift – Among several design updates, the newer version does away with the need to swipe in order to see the display URL. Marketing Land

Facebook Improves Their Name Process – This week, we will begin to test new tools that address two key goals. First, we want to reduce the number of people who are asked to verify their name on Facebook when they are already using the name people know them by. Second, we want to make it easier for people to confirm their name if necessary. Facebook

Google Adds Reporting Features For AdWords Flexible Bid Strategies – Google has added three new reporting features for flexible bid strategies in AdWords. Updates offer status annotations for flexible bid strategies, more performance reporting. Search Engine Land

YouTube Rewinds With Its Biggest Creators & Shares The Most Viral Videos Of 2015 – This year’s most watched YouTube videos generated 25 million hours of watch-time from channels with a collective 40 million subscribers. Marketing Land

Social Analytics Firm Topsy Shut Down by Apple Two Years After Purchase – Two years after being purchased by Apple for $200 million, social analytics firm Topsy today announced the end of its service. On Twitter, the company tweeted that it has “searched [its] last tweet.” Additionally, its website redirects to an Apple support page on using Search on iPhone. MacRumors

Facebook Debuts Two New Tools for Video Publishers – Facebook Monday announced the introduction of two new tools enabling publishers to embed videos and posts from Facebook elsewhere on the Web. Facebook

Facebook Allowing More Ads in Instant Articles to Make Publishers More Money – According to Marty Swant in AdWeek, who spoke with a Facebook rep about the matter, the policy change lets publishers include up to 40% more advertisements per post in Instant Articles. The change, which began yesterday, will allow publishers to place an ad every 350 words instead of every 500 words in articles. Social Media Today

LinkedIn Introduces New Job Posting Insights – Good news job seekers, today we’re introducing new insights on LinkedIn job postings to help you with your job search. LinkedIn

YouTube’s New Trending Tab Shows Videos As They Go Viral – Google says videos are curated based on comments, views, novelty and external references. Marketing Land

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: FreshMail

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