Christopher Earle: Online Marketing News: Bing’s Biggest, Google Goals Get Smarter, Twitter Signals State-Sponsored

Friday 25 December 2015

Online Marketing News: Bing’s Biggest, Google Goals Get Smarter, Twitter Signals State-Sponsored

Guide to 2016 Content Marketing Trends

A Complete Guide to 2016 Content Marketing Trends [Infographic] – Take a look at this infographic, which reveals their expectations for content marketing budgets, benchmarks and the key trends for 2016. Social Media Today

Bing Reveals The Top US and UK Searches of 2015 – Bing says we’re done collating stuff in 2015, and now’s the time to rank it all in order. What else are you going to do in December? Work? Yeah, that’s what I thought. Search Engine Watch

Why Sponsored Social Is One Of 2015’s Most Effective Marketing Tactics [Study] – Digital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity. ClickZ

New Study: The State of Employee Advocacy in 2015 – The Hinge Research Institute and Social Media Today conducted a comprehensive online survey of professionals who use social media for business purposes to figure out how businesses are using employee advocacy and what results they are getting. Social Media Today

Report: Brand Activity, Engagement Growing on Instagram – Advertising on Instagram has become an effective and profitable strategy. Social media users are heavily engaged with brands, and brands are learning that Instagram is no longer an option, but a necessity. SocialTimes

Twitter Extends Ads to Some Logged-Out Visitors, Including Those From Google – Twitter has started showing ads to some people who visit its desktop site without logging in. For example, now when someone who’s not logged in to Twitter clicks on a tweet appearing in Google’s search results, Twitter will be able to show an ad to that person and make some money. Ad Age

Google Adds Forecasting Data In AdWords Display Planner – Google released updates to the Display Planner in AdWords on Thursday to show click and impression estimates based on the bid and budget an advertiser inputs. Marketing Land

Google Launches Smart Goals For Advertisers That Don’t Have Conversion Tracking – Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don’t have another way to track and optimize for conversions. Search Engine Land

Facebook Introduced Transportation on Messenger – Today, we’re expanding the services available to you with our launch of transportation on Messenger. With this new feature, you can request a ride from a car service without ever needing to download an extra app or leave a conversation. It’s super easy and doesn’t take you away from the plans that you’re making with your friends or family. Facebook

Twitter Now Alerts Users To State-Sponsored Attacks – Twitter has introduced a similar notifications system, it seems. According to the Guardian, the company emailed more than 20 users with a notice saying their Twitter accounts were among “a small group of accounts that may have been targeted by state-sponsored actors.” Fast Company

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Zen Content

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