Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data

Infographic: What Marketers Really Think About Artificial Intelligence A new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek Can Autonomous Stores Catch On? Brick-and-mortar stores are testing out an automation model, functionally converting their stores to vending machines. These may increase convenience and service levels for some customers, but many remain doubtful that this will take off in a big way. MarTech Today Google Search Console Adds 16 Months of Data Can I get a heck yes?! Google has confirmed that Google Search Console will now be able to show 16 months of data versus the typical 90 days. This is currently available in their beta version for some users, with a larger rollout pending. The SEM Post The State of Video Marketing: Distribution, Topic, and Budget Trends Marketers are saying that social media brings them the highest ROI for digital video distribution, followed by email. In addition, 50% of respondents are transferring budgets from traditional media budgets to finance digital video and 37% are reallocating budgets from digital media. MarketingProfs Hulu Hits $1 Billion Ad Milestone In 2017, Hulu hit a record for video advertising revenue at $1 billion. They also saw a 40% rise in subscribers year-over-year in 2017 for video-on-demand and Live TV products. MediaPost Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention Self-driving cars are more than just a surreal future world pipe dream — they’re well on their way to becoming a real disruption to our typical interactions with transportation. Aside from the daily interaction, self-driving cars can also serve as a site for real-time marketing communications. HubSpot Forrester: Mobile will drive 69% of search ad growth by 2022 Mobile Marketer reports: “Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022, according to Forrester research.” Mobile Marketer How Marketers Are Turning Your Car Into a Branded Experience Talking to your car isn’t as strange of a thought as it once was. But marketers and tech platforms are toying with the idea of taking this to the next level — providing helpful, timely information to consumers on-the-go. AdWeek Why Brands Will Go To Extremes — Lengthwise — With Digital Video In 2018 Marketing Dive reports: “In 2017, marketers spent 2x as much on online video than they did on TV ads. While standard 30-second ads aren't going away, brands are increasingly experimenting with a wide array of video formats that push extremes length-wise.” Marketing Dive Google Is Sunsetting Adwords Review Extensions Next month, Google will be removing the text ad extensions that allow advertisers to highlight 3rd-party reviews within their ads. If you have used these extensions and want to keep the data, export it in AdWords this month. Search Engine Land New Data Reveals It's Time to Change Your Headline Strategy New research from Buzzsumo revealed some surprising insights about headlines that play best on Facebook — including which word combinations get the most engagement, and which to avoid. Social Media Today On the Lighter Side: M&M's debuts touchdown dance contest for Super Bowl - Mobile Marketer Billy Mann Discusses Video Humor as a Tool for Marketing - Small Biz Trends TopRank Marketing In the News: Debbie Friez - 2018 Digital Marketing Trends From 20+ Marketing Experts - Hot in Social Media Josh Nite - Annual Content Planning: How To Kickstart Filling Your Editorial Calendar - HeidiCohen.com Lee Odden - What’s Trending: Bring It On, 2018 - LinkedIn Marketing Solutions Lee Odden - Social Media Experts and Influencers, to Follow in 2018 - SocialChamp Lee Odden - 5 Expert Tips To Refine Your Content Marketing Strategy For 2018 - Marketing Insider Group Lee Odden - Meet the Top 21 B2B Influencers to Watch in 2018 - B2B News Network Lee Odden - How To Research and Create Evergreen Content - BuzzSumo What was the top digital marketing news story for you this week? We’ll see you next week when we’ll be sharing all new marketing news stories. Also check out the full video summary on our TopRank Marketing TV YouTube Channel.

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