Online Marketing News: Mobile Email Stats, YouTube Kills 30-Second Ads and Execs on IoT

Your Guide to Email-Open Statistics on Mobiles [Infographic] Well over half of all email users are opening their email on mobile devices. It's important that marketing emails are mobile friendly, because although a majority of emails are being opened on mobile, most conversions are coming from desktop. MarketingProfs YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats Beginning on January 1, 2018, YouTube will kill the unskippable 30-second ads users see on mobile videos. Brands can still buy 20-second and 6-second bumper ads. YouTube has reportedly made this change as part of their 'commitment to providing better ad experience'. AdWeek 73% Of Execs See Internet Of Things Impact On Business A recent study showed that 73% of business executives said the Internet of Things had at least some impact on their business, while 21% said it has a major impact. However, there are a number of obstacles in the way - high cost of investment, concerns about security and regulation among others. MediaPost Reports: Digital, especially mobile, driving trillions in offline retail spending Digital media contributed to a reported $1.26 trillion in local retail sales in 2016, according to a recent report from Forrester. This is a large section of the overall $4.5 trillion local retail sales last year. Forrester predicts that in 2021, mobile devices will influence $1.4 trillion in local retail sales. MarketingLand Google to sunset Google Site Search by end of 2017 Search Engine Land reports: "Google has confirmed with Search Engine Land that they are discontinuing support for the Google Site Search product. Google said they are directing those consumers to either the ad-powered product named free custom search engine or the new cloud search product." Search Engine Land Google fights online trolls with new tool The Washington Post reports: On Thursday, [Google] publicly released an artificial intelligence tool, called Perspective, that scans online content and rates how “toxic” it is based on ratings by thousands of people." That 'toxicity score' will help users determine whether or not they want to participate in the conversation. The Washington Post On Snapchat’s Ad Performance, in Comparison to Industry Benchmarks A recent report was published that showed around 69% of SnapChat users either always or often skip ads. That figure increases to 80% among their top audience - 18 to 24-year-olds. But those numbers are far less shocking when compared to other media giants like YouTube and Facebook. Social Media Today Google Reduces Star Rating Threshold: Why Businesses Should Take Notice Google has lowered the threshold of reviews it takes for your 'stars' to show up next to your company's business listings from five reviews to one. To combat the potential negative effects of one bad review, Search Engine Journal has a few tips, like following up with an email, and asking your customers for reviews. Search Engine Journal What were your top online marketing news stories this week? We'll be back next week with more online marketing news stories! Have something to share? Tweet it to @toprank or share in the comments.

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