The rise of voice search has changed the tactics used by today’s savvy marketer, but the effect virtual assistants have on inbound calls has yet to be fully realized. Call tracking and analytics gives marketers crucial insight into the performance of the digital campaigns that drive phone calls and the types of leads those calls bring to the sales team.
The post As Voice Search Changes the Game, Marketers Need Better Call Analytics by @nancy_elle appeared first on Search Engine Journal.
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