Google has introduced a catch-all tool for testing rich snippets, rich cards, and other “rich” additions to a website’s content.
The post Google Introduces Rich Results Tool for Testing Structured Data by @MattGSouthern appeared first on Search Engine Journal.
Google has been spotted integrating reviews from third party sources in the Knowledge Graph cards for Google My Business listings.
The post Google Integrating Third Party Reviews in Local Search Results by @MattGSouthern appeared first on Search Engine Journal.
Google has updated its Google My Business review guidelines with more specific information about conflicts of interest.
The post Negative Google Reviews from Former Employees Are Now Against Guidelines by @MattGSouthern appeared first on Search Engine Journal.
Google’s Year in Search continues as the company looks back on the most searched fads of 2017.
The post Google’s Most Searched Fads of 2017 by @MattGSouthern appeared first on Search Engine Journal.
All the data you need to know about organic traffic, industry spending and value, search behavior, Google, and more.
The post 60+ Mind-Blowing Stats About Search Engine Optimization by @MrDannyGoodwin appeared first on Search Engine Journal.
Social Commerce Takes Hold. A study by PwC reports that 78% of consumers are influenced by social media when shopping online. According to Marketing Week, the “social commerce boom” is being fueled by young mobile consumers. Thirty-three percent of 18- to 24-year-olds say they would purchase items directly on Facebook, 27% on Instagram and 20% on Twitter. For 25- to 34-year-olds, the numbers decrease a bit: 30% on Facebook. For 54- to 65-years-olds, it’s 10%. MediaPost
Top 100 Social Media Trends for 2018. From Influencer Campaigns to Social Media-Friendly Designs to social media inspired dog toys, these are 100 social media trends for next year. Or are they? IRL social media filters? TrendHunter
Snapchat Looking to Publish Content on Third-Party Websites With ‘Stories Everywhere’. The word from Cheddar is that Snap is developing a new program dubbed Stories Everywhere that will allow third-party publishers to embed Snapchat content on their websites. Let’s just hope it’s not too little, too late. Variety
The Price Of Mobile Ads Will Surge More Than 45% In 2018. Mobile programmatic pricing is about to have its hockey stick moment, set to grow more than 45% by 2019, according to a projection released by programmatic agency Goodway Group. Ad Exchanger
Data Shows Tablets Driving Highest Click-Through Rates. A new report reveals that tablet impressions drove 1.13% click-through rates that were the highest of any device in many categories such as Automotive, Consumer product Goods, Education, Financial, Food & Drink, Government, Home & Garden as well as Retail, Technology, Travel and Utilities. MediaPost
Has Teen Use of Facebook Peaked? According to Forrester Research data, Facebook is the only platform of the 6 major social networks that’s experienced a decline in usage among 12-17 year olds. MarketingCharts
Blockchain Pumping New Life Into Old-School Companies Like IBM. Demand for blockchain, best known for supporting bitcoin, is growing so much that it will be one of the largest users of capacity next year at about 60 data centers that IBM rents out to other companies around the globe. The market for blockchain-related products and services will reach $7.7 billion in 2022, up from $242 million last year, according to researcher Markets & Markets. Bloomberg
Love In The Inbox: Americans Are Tied To Email, Study Finds. Email is not dead! 78% of Americans expect to use email as much or more than they now do in five years, according to Inbox Report 2018. MediaPost
On the Lighter Side:
MoonPie is brutally roasting people who insult the snack on Twitter – Business Insider
Wendy’s social media team hosted an ‘Ask Me Anything’ forum on Reddit – LA Times
Jack in the Box Tests Munchie Meals for California Pot Smokers – AdAge
TopRank Marketing In the News:
Lee Odden – 140 of Today’s Top SEO Experts to Follow – Search Engine Journal
What was the top digital marketing news story for you this week?
Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on our TopRank Marketing TV YouTube Channel.
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© Online Marketing Blog - TopRank®, 2017. | Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You | http://www.toprankblog.com
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Over the past 14 years this marketing blog has had numerous contributors, thousands of posts, hundreds of thousands of social shares and millions of views. To say blogging has had a positive impact on our business would be a gross understatement.
December 28 is our blog birthday and what started simply as an experimental way to share resources and develop writing skills has turned into one of our most effective recruiting, marketing and community engagement tools. That success is thanks to a team effort including Ashley Zeckman with 360 career posts, who has served as blog editor over the past 2 years, Josh Nite with 113 posts, Caitlin Burgess with 106 posts, Tiffani Allen with 90 posts and our newcomers Anne Leuman, Nick Nelson and Elizabeth Williams. Caitlin and Josh in particular have been the backbone of our great content week after weeK!
Additional kudos goes to Josh and Tiffani for shooting fun weekly Friday News roundup videos each and every week of 2017, which you can see at TopRank Marketing TV.
While I’ve authored over 2,500 career posts out of 4,098 total, I didn’t do much blogging in 2017. Our continued success would not have been possible this year without our TopRank Marketing team creating, contributing and helping to promote our blog. Most importantly, it would not have been possible without the support of our community, industry influencers, clients and new subscribers.
Some ask whether a blog counts as social media. I can say our blog is intimately tied to our social network activity and we continue to receive comments on posts. So yes, a blog is very much a part of social media. Content is the Kingdom after all and blog content makes up much of what people share on the social web. Companies like ours and our clients are also leveraging social networks to source content, so it’s a dynamic cycle of creation and collaboration. This is what enables a very small team of marketers to scale quality content in a way that is meaningful to customers.
Being meaningful and relevant is at the core of the purpose for this blog. Being findable, useful and actionable on marketing is the reason this blog exists. Some of our best hires have said they heard about TopRank Marketing because of our blog. Conference organizers have engaged me and other team members to speak at events because of our blog. Fortune 500 companies have reached out and engaged our agency because of our blog. A book publisher engaged me to write Optimize in part because of this blog. Numerous partnerships, and friendships have been instigated because of our blog. One of the most satisfying things to experience is when a successful marketing executive of business owner approaches me at an event or sends a card saying thank you for our blog content and sharing that the content we share here has been instrumental in their career.
To help celebrate our 14th Blog Birthday, Id like to share a list of this year’s contributors and their most popular posts.
Caitlin Burgess – 20 Talented Brand Marketers to Follow on LinkedIn 4,900 shares
Ashley Zeckman – 5 Digital Marketing Brain Training Exercises to Keep You Sharp 2,900 shares
Josh Nite – B2B Marketing: 20 Jokes Only a B2B Marketer Will Get 2,700 shares
Anne Leuman – How 7 Startups Skyrocketed to Success with Content Marketing 2,300 shares
Tiffani Allen – Online Marketing News: Content for Millennials & Boomers, Top Data Trends & PPC for Research 1,200 shares
Nick Nelson – Digital Marketing Tools & Tactics: What the Trends Tell Us 1,200 shares
Alexis Hall – Everything You Need to Build a LinkedIn Marketing Tactical Plan 1,100 shares
Elizabeth Williams – Elevate your Marketing Career with One Simple Word: Strategy 737 shares
Amy Higgins – Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video 695 shares
Steve Slater – How We’re Building a Digital Advertising & SEO Dream Team 683 shares
Debbie Friez – Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones 544 shares
Lee Odden – New 2017 List: 50 Social Media Marketing Influencers 6,200 shares
The consistently awesome award goes to Josh Nite, who published 52 blog posts with an average of 936 shares each and a total of 48,653 shares across all of his posts in 2017!
The consistently popular award goes to Caitlin Burgess who published 49 blog posts and had the most popular post amongst our team for all of 2017!
Going forward into 2018, we’ll be taking much of Steve Rayson’s advice from his analysis and focus on fewer, but more in-depth posts. We’ll be publishing three times weekly instead of 5 during the first Quarter and see how our readers respond. While our editorial plan is very much driven by our own marketing objectives, performance analysis and understanding of customers, our community’s interests are also very important to us. What topics would you like us to cover in 2018? What formats are you most interested in? Who are your favorite writers here at Online Marketing Blog?
Thank you for reading and we wish you a happy and prosperous new year!
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© Online Marketing Blog - TopRank®, 2017. | Happy 14th Birthday to @TopRank Online Marketing Blog | http://www.toprankblog.com
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This SEO glossary compiles more than 200 of the most common terms you will need to know during your career.
The post SEO Glossary: 200+ Terms & Definitions You Need to Know by @MrDannyGoodwin appeared first on Search Engine Journal.
Want to learn more about search engine optimization? Then you should learn from these top 140 SEO experts.
The post 140 of Today’s Top SEO Experts to Follow by @MrDannyGoodwin appeared first on Search Engine Journal.
2017 marks the 8th year we’ve published a list featuring “women who rock” in the digital marketing space. I started the list in 2010 with social media specifically and after 5 years handed the reins over to Ashley Zeckman for a few years when the focus has broadened to digital marketing.
In the past I would ask each years’ honorees to nominate someone for the following year and so on. Following that we started ranking the huge list of women in marketing that we had compiled over the years using Traackr’s influencer marketing software.
In 2017 I’m making another change: to ask influential men in the marketing industry to nominate women who are leading in the marketing world. I thought this was a timely and relevant way to help male leaders in our industry shine a light on their female counterparts, peers, superiors or subordinates.
The response from those who have shared nominations including multiple from Seth Godin has been great. I can’t thank the CEOs, VPs and Entrepreneurs enough who took time during the holidays to share nominees and their reasons why.
Interestingly, less than a third of the men I reached out to replied at all. In previous years when I have reached out to women, more than 75% would respond. I don’t know whether the holidays affected responses, but I didn’t get many “out of office” emails, so maybe it was something else.
Of greater importance is that this is a topic of interest to me and based on the response over the past 7 years, it is definitely of interest to our community. Below you’ll find a combination of familiar names and some that will likely be new. That’s what makes lists like this special – to find new talent, smarts and engagement amongst people you might not otherwise learn about.
A few notes: this list is not sorted in any particular order and along with the name of the nominee and credentials, I’ve included the name of the person nominating them and why. Enjoy!
Bernadette Jiwa @bernadettejiwa is Author of Thestoryoftelling.com
Bernadette was nominated by Seth Godin @ThisIsSethsBlog – Founder at altMBA.
“Bernadette has written one bestseller after another, highlighting the real work of marketing. It’s not about manipulating clicks, it’s about doing work that matters.”
Porter Gale @portergale is SVP of Partnerships at Globality Inc
Porter was nominated by Brian Solis @briansolis – Principal Analyst at Altimeter, a Prophet co.
“I first met Porter when she was CMO of Virgin America. But we didn’t meet because of her role, we met because she was looking to expand her horizons to help her brand but more importantly, her mind, explore new possibilities on the horizon. To this day, she inspires me with her humility and her drive to learn what’s next and apply it in places that are out of the proverbial “CMO” spotlight. She works with startups and big brands alike, but always with the same hunger and desire to help. To this day, she inspires me.”
Nancy Duarte @nancyduarte is Principal at Duarte, Inc.
Nancy was nominated by Brian Halligan @bhalligan – CEO at HubSpot.
“Nancy has made true science out of how to convince people through the presentation format. I first found her by Googling who did the slides for Al Gore’s Inconvenient Truth a decade ago and frequently refer back to her work when building any important presentation.”
Aria Finger @AriaIrene is CEO at DoSomething.org
Aria was nominated by Seth Godin @ThisIsSethsBlog – Founder at altMBA.
“Aria runs the largest teen charity in the world exclusively via digital marketing. And they probably send more texts every day than any other organization I can think of. And she’s an extraordinary human, too.”
Carla Johnson @CarlaJohnson is Chief Experience Officer at Type A Communications
Carl was nominated by Michael Brenner @BrennerMichael – CEO at Marketing Insider Group.
“Carla in one of the brightest minds in B2B and always brings a strategic and creative approach to solving her clients’ top challenges. When she’s on the stage delivering her awesome keynotes, Carla delights audiences with surprising insights and candor. An amazing storyteller, Carla has co-authored or authored 7 books, the most recent is the must-read “Experiences, the 7th Era of Marketing” co-authored by Robert Rose. Carla is also an amazing, fun, friendly and super-smart person so if you ever get the chance to meet her, just walk right up and say hello.”
Virginia Miracle @VirginiaMiracle is Chief Customer Officer at Spredfast
Virginia was nominated by John Bell @jbell99 – VP Enterprise Digital Marketing at Travelers.
“Virginia brings a business rigor to marketing and a lifelong commitment to nurturing talent. She can quickly see through to marketing-that-matters, marketing that produces a result. At the same time, she is a magnet for smart people whom she has an innate ability to help develop. She is an empowering leader not a controlling one and that has helped so many top marketers – men and women become smarter, better, and terrific to work with.”
Ann Handley @marketingprofs is Chief Content Officer at MarketingProfs.
Ann was nominated by Lee Odden @leeodden – CEO at TopRank Marketing.
“Ann brings humor, intelligence and the power to see right through marketing mediocrity to her ongoing content marketing party. Her advice, whether from the stage, one of her best selling books or our one on one discussions is always useful, clever and from the heart.”
Brooks Bell @brooksbell is CEO at Brooks Bell
Brooks was nominated by Seth Godin @ThisIsSethsBlog – Founder at altMBA.
“The doyenne of landing pages. Her firm now has more than fifty people who are helping the biggest companies in the world optimize their landing pages. Built from scratch, by hand.”
Liz Smith is Head of Marketing and Partnerships at Adestra
Liz was nominated by Matt McGowan @matt_mcgowan – President at Adestra.
“Liz brings professionalism, humor, and extremely relevant and thorough guidance to the marketing organization within Adestra. Her understanding of consumer behavior coupled with the nuances that exist within the connected martech landscapes across Europe, North America, and APAC has helped drive success in each of these regions. She is well respected by all that work with her, moreover, she is a strong communicator, and nothing but a pleasure to work with. I am honored to be able to call her a friend and colleague.”
Maryna Hradovich @realMarynah is Vice President – Strategic Growth and Development at SEMrush
Maryna was nominated by Larry Kim @larrykim – CEO at Mobile Monkey.
“Maryna and SEMRush are building truly fantastic SEO products and doing a good job at marketing them, too. These products are helping millions of SEOs every day, including myself.”
Nicole Walters @NapturalNicole is Founder at Monetize Thyself
Nicole was nominated by Seth Godin @ThisIsSethsBlog – Founder at altMBA.
“Nicole is funny, fast and smart. She’s exfoliated, honest and connected to an ever-increasing tribe of soloists, digital marketers and people intent on making a ruckus. Did I mention that she’s smart and funny?”
Molly Pittman is Vice President Marketing at DigitalMarketer
Molly was nominated by Mike Stelzner @Mike_Stelzner – CEO at Social Media Examiner.
“She is one of the leading experts in Facebook Messenger and bots. What I love about her is how she quickly understands and distills complex topics into actionable techniques that marketers can follow.”
Heidi Bullock @HeidiBullock is CMO at Engagio
Heidi was nominated by Jon Miller @jonmiller – CEO at Engagio.
“Heidi has a unique skill set that makes her one of the most diverse marketers in B2B marketing. She perfectly blends creativity and innovation with a data-driven approach and an awesome, positive attitude. Her expertise in Account Based Marketing as well as traditional demand gen tactics are critical to our success; it’s the reason I knew I wanted her to lead my marketing organization.”
Alicianne Rand @aliciannerand is Executive Director, Global Content Marketing at Estée Lauder Companies
Alicianne was nominated by Shafqat Islam @shafqatislam – CEO at NewsCred.
“Alicianne may be the best content marketing practitioner in the industry. She’s been in the trenches and done it, both at a high growth startup and a large enterprise. At NewsCred, 40% of our revenue was directly generated by her marketing team. At ELC, she ties content directly to online sales, not easy to do at a large company. Best of all, she is fearless, brilliant and an entrepreneur.”
Sonia Simone @soniasimone is Chief Content Officer at Copyblogger
Sonia was nominated by Brian Clark @brianclark – Founder and CEO at Rainmaker Digital.
“Sonia is not only one of the strongest female writers in the content marketing space, she’s one of the best writers period. Her unique mix of expertise, sass, and empathy clearly demonstrate how a distinctive voice can lead to content that resonates with the right people.”
Tina Eisenberg @swissmiss is Founder at Creative Mornings
Tina was nominated by Seth Godin @ThisIsSethsBlog – Founder at altMBA.
“Tina makes online marketing breathe by taking it offline. Creative Mornings connects hundreds of thousands of people into a network that makes a difference happen, and she does it with flair and selflessness.”
Kerry Gorgone @KerryGorgone is Director of Product Strategy, Training at MarketingProfs
Kerry was nominated by Chris Brogan @chrisbrogan – CEO at Owner Media Group.
“Kerry delivers a lot of important underpinning work about legal and other structural issues. Plus her Marketing Profs podcast is informative and actually well researched.”
Monica Norton @monicalnorton is Senior Director of Content Marketing at ZenDesk
Monica was nominated by Pawan Deshpande @TweetsFromPawan – CEO at Curata.
“Monica was a finalist for CMI’s Content Marketer of the Year. Monica created Relate, a brand media entity for Zendesk that barely mentions their product that is across a variety of content formats — articles, podcasts, print magazine, and in-person event. Relate’s website has in over 40,000 monthly visitors, an email database of 10,000, and hosts in-person events that attract 2,000 attendees. with 68% of the audience not being in their database previously.”
Britney Muller @BritneyMuller is Senior SEO Scientist at Moz
Britney was nominated by Michael King @iPullRank – Managing Director at iPullRank.
“Britney has incredible technical marketing skills, is a great speaker and someone I continue to learn from.”
Aimee Falk is Customer Experience and Content Leader at 3M Safety & Graphics Business Group
Aimee was nominated by Carlos Abler @Carlos_Abler – Leader – Content Marketing and Strategy, Global eTransformation at 3M.
“Aimee embodies the rarest combination of vision, perseverance, excellence, adaptability, and generosity. Over the years I have watched her not only tirelessly innovate in the application of modern marketing strategies and techniques that add real value for the customer while driving quantifiable business results, but I have seen her generously work to lift up the practice of others. She has set an example of the future of marketing practice at 3M, and has the rhinoceros hide skin required to endure walk through the blazing headwinds of culture change to see her strategies through, and pave the way for future talent. I have seen her not only win internal awards, but mentor others to also be award winners. The world would be a much better place, with more Aimee Falks in it. It has been an honor to work by her side and count her as a friend.”
Michelle Robbins @MichelleRobbins is SVP Content & Marketing Technology at Third Door Media
Michelle was nominated by Dennis Goedegebuure @TheNextCorner – VP Growth & SEO at Fanatics.
“Michelle brings years of experience in the search industry, shares this knowledge through multiple channels and inspires through constant learning new aspects of Marketing. Most importantly, she is the most wonderful person on the planet!”
Sophie Howard is CEO at Aspiring Entrepreneurs
Sophie was nominated by Jeff Bullas @jeffbullas – CEO at Jeff Bullas.
“Sophie is founder of several Amazon businesses. In 2017 she sold one of them for 7 figures after starting it just 14 months earlier. Now she teaches other aspiring entrepreneurs how to do it all without storing goods or even going near a post office. Today Sophie also runs a community to inspire aspiring entrepreneurs how to sell physical products online at “Product University”. She does all this while raising 2 young children in one of the beautiful corners of the world in Wanaka on the South Island of New Zealand. ”
Nancy Lublin @nancylublin is CEO at CrisisTextline.org
Nancy was nominated by Seth Godin @ThisIsSethsBlog – Founder at altMBA.
“Nancy used to run DoSomething, but once Nancy saw the power of interacting via SMS she left to set up CTL, which saves the lives of hundreds or thousands of teenagers every year. Via text! That’s what marketing looks like when you do it with heart. And Nancy does everything with heart.”
Margaret Molloy @MargaretMolloy Global CMO at Siegel+Gale
Margaret was nominated by Sean Callahan @sean_f_callahan – Senior Manager, Content Marketing at LinkedIn.
“In her role at Siegel+Gale, Molloy has a platform to influence marketers in the U.S., in her native Ireland, and across the globe. One of her key messages, which is a useful one in today’s constantly transforming world, is that marketers must simplify their brand messages and customer experiences. For her insights and her results, The Drum recently recognized her as B2B Marketer of the Year. You’ll get absolutely no argument from me.”
Aleyda Solis @aleyda is International SEO & Founder at Orainti
Aleyda was nominated by Dennis Goedegebuure @TheNextCorner – VP Growth & SEO at Fanatics.
“Aleyda flies the world to share knowledge, work with global clients and post the most awesome travel pictures of her adventures. Sometimes I refer to her as the hardest working woman in search, although there are so many other women who would fit that title.”
If you would like to see the previous lists of women who rock social and digital marketing that we’ve been publishing since 2010, here’s a list:
2010 – 25 Women That Rock Social Media
2011 – 25 Women Who Rock Social Media
2012 – 25 Women Who Rock Social Media
2013 – 25 Women That Rocked Social Media
2014 – 25 Women Who Rock Social Media
2015 – 50 Influential Women in Digital Marketing
2016 – 50 Influential Women in Digital Marketing: North Stars & Rising Stars
This year’s list is really just a sample, so for the men reading this post that would like to shine a light on a top digital marketing leader that also happens to be a woman, please share their name, title, company and why in the comments.
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© Online Marketing Blog - TopRank®, 2017. | 25 Women Who Rock Digital Marketing – Nominated by Men | http://www.toprankblog.com
The post 25 Women Who Rock Digital Marketing – Nominated by Men appeared first on Online Marketing Blog - TopRank®.
