Customers are calling businesses in greater numbers than ever before thanks to digital marketing channels – especially mobile search. Call intelligence company Invoca recently completed an analysis of 58 million calls across 40 industries and has released several useful insights for marketers in their 2016 Call Intelligence Index. Here are just five interesting stats and insights from the report. 1. Digital Channels Drive 92% of Calls To Businesses An amazing 92 percent of calls are a result of marketing efforts on digital channels. That’s an increase from 84 percent a year ago. Invoca noted that digital marketing isn’t replacing calls […]
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