Christopher Earle: Online Marketing News: Greatest Googles, Best Branded, Year Of YouTube

Friday, 1 January 2016

Online Marketing News: Greatest Googles, Best Branded, Year Of YouTube

Happy-New-Year-2016

[Note from Ashley: Greetings readers! On behalf of the team at TopRank Marketing I would like to wish you all a happy, healthy and safe start to 2016.]

18 Types of Backlinks Violating Google’s Guidelines [Infographic] – When doing SEO for your website, it’s vital to know what are the backlinks that are violating Google’s webmaster guidelines. Here’s a look at 18 types of backlinks that go against the Google guidelines. Monitor Backlinks

Google Shopping Policies Changing In February 2016 – Google posted a help document that discloses the upcoming changes to the Google Shopping Policy Center including changes to their shopping policies. Search Engine Roundtable

The Best Branded Content Partnerships of 2015 – 2015 was the year that native content moved from experimental to fundamental and nearly every major publisher and brand discovered the power of stories, instead of ads. Here are some of the best from the last 12 months. Ad Age

US Digital Advertising Revenues Hit $15 Billion For Another Record Quarter [IAB] – Another quarter, another record for internet advertising revenues. US internet advertising revenues reached $15 billion in Q3 2015, according to the Interactive Advertising Bureau (IAB) and PwC US. Marketing Land

Shareaholic: Twitter Sharing Drops 11% After Twitter Kills Share Counts – Data shows a significant drop in relative use of tweet buttons in the two weeks after Twitter turned off share count display. Marketing Land

Report: Consumers Already Experiencing Holiday Shopping Fatigue – Data from content marketing and activation agency Cofactor suggests that pushing customers to shop earlier may be weakening big sales days like Black Friday and Cyber Monday. SocialTimes

YouTube’s Most Iconic Ads Of The Year Awarded To Calvin Klein, Mattel & Always – YouTube asked voters to choose their favorite ads of 2015 for five different categories. Here are the winners. YouTube

Study: 7 Tips For Writing Effective Twitter Ads Copy From Twitter – This week, Twitter’s released their findings from a new study which examined more than 9,000 website clicks and conversions campaigns on the platform to work out which type of wording is most effective for advertisers. And their findings show exactly that – a single word, a small, seemingly insignificant, change – can have a major influence on the end results. Twitter

Facebook Tweaks Power Editor for Users With Multiple Ad Accounts – Facebook rolled out a new feature for its Power Editor that should greatly speed up the process for users with multiple advertising accounts. SocialTimes

Top Searches On Google In 2015 – From devastation to empowerment and tragedy to hope, our 15th annual Year in Search uncovers the moments that captured the world’s hearts—and questions that revealed who we are. From “How can I help Nepal” to “How can the world find peace?” here’s a look back at 2015, through the lens of Google search. Google

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Header image via Shutterstock

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