At the core of search engine optimization (SEO) lies a fact that has been driving this field forward ever since the first websites hit the search engine results pages (SERPs): the main currency in digital is visibility. All efforts made by SEO specialists are ultimately directed toward shining the brightest lights on their employers’ and clients’ websites. To put it bluntly, everybody wants to rank first in the SERPs that are most relevant to their industry. SEO specialists agree that no two businesses have gotten to the top of SERPs the same way, meaning there is no definitive recipe for […]
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