Content marketing takes budget. Here are 10 tips to help you bring down your content marketing spending significantly without sacrificing results.
The post 10 Tips to Make Content Marketing Work for Small Budgets by @neilpatel appeared first on Search Engine Journal.
Craft content that your audience will love. Here's how you can break through the noise.
The post The Secrets to Combating Content Overload by @Ashread_ appeared first on Search Engine Journal.
Search marketers with an iPhone now have a new app to add to their home screen, as Google has finally brought its AdWords app to iOS.
The post Google’s AdWords App Finally Comes to iPhone appeared first on Search Engine Journal.
With only 140 characters to get your message across, is it still worth trying to squeeze a "please retweet" CTA into your tweets?
The post What is The Effect of Adding a “Retweet” CTA to Your Tweets? [SEJ STUDY] by @BrentCarnduff appeared first on Search Engine Journal.
In this episode of Marketing Nerds, Annie Cushing and Kelsey Jones talks about how analytics can give you a better understand of your website traffic.
The post New #MarketingNerds Podcast: How Audits and Analytics Can Help You Understand Your Website Traffic by @AkiLiboon appeared first on Search Engine Journal.
10 Types of Visual Content Your Brand Should Be Creating Right Now [Infographic] – Over the past few years, we’ve seen content become more visual. Marketers have experimented with infographics, videos, and more — and they’ve made plans to keep it up this year. To help narrow your focus, check on this infographic from Canva below. From quote cards to infographics, this helpful list is designed to inspire your next visual project. Canva
Facebook Now Tracks Call-to-Action Clicks via ‘Actions on Page’ Insights Tab – Facebook is giving page owners a deeper understanding into how active those call-to-action buttons are. SocialTimes
Parents Spend 1.3 Times More Time on Facebook Than Non-Parents (Study) – Mobile devices have become vital tools for parents, according to a new study by Facebook IQ. The social network’s research arm interviewed parents aged 25 through 65 of infants, toddlers, adolescents and teens in eight markets–Australia, Brazil, Canada, Germany, Mexico, Spain, U.K. and U.S.—analyzing Facebook and Instagram data with help from Ipsos MediaCT and Sound Research. Facebook
Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016 – Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study and report from White Ops and the Association of National Advertisers (ANA). Marketing Land
Report: 60% of Users Unwilling to Vacation Without Mobile Device – Expedia and Egencia, Expedia’s business travel brand, have revealed the results of the Expedia / Egencia Mobile Index, which measured the behaviors and preferences of mobile users while traveling. The study was conducted by Northstar, and gathered data from 9,642 travelers from 19 countries. SocialTimes
Survey: Under 40 Percent Start A “Local Search” With A Search Engine – What we widely call “local search” is only partly about search engines. Finding local content and making offline purchase decisions is a multifaceted process that involves several categories of information and devices. That’s according a new survey and report from IDC and YP. Search Engine Land
The 2016 Facebook Awards is Now Accepting Entries – It’s award season and The Facebook Awards is now welcoming submissions. Formerly the Facebook Studio Awards, the newly-dubbed Facebook Awards launched in 2012 to honor the most creative work on Facebook and, starting in 2015, on Instagram too. Facebook
Report: 61% of Fortune 500 CEOs Have No Social Media Presence – Social media adoption is sluggish among Fortune 500 CEOs; 61 percent are not active on any of the major social networks. Domo found that 195 of the CEOs on the list are active on at least one of the six major networks — Facebook, Twitter, G+, Instagram, LinkedIn, YouTube — but none are active across all six. SocialTimes
Facebook Introduces Audience Optimization for Publishers – This week, we’re launching Audience Optimization, an organic targeting tool to help publishers reach and engage their audiences on Facebook and better understand the interests of people clicking on their posts. This tool lets you improve the relevancy of your post by indicating who is most likely to engage with it, which can increase engagement at both the post and Page level. Facebook
Study: Quality Backlinks & Comprehensive Content Are Still Biggest Factors In Google Rankings – A new study broke down 1 million Google results. The results show that links & content had the highest correlation with a low Google position. Search Engine Land
Google Updates The General Guidelines Section Of Their Webmaster Guidelines – Google has quietly updated their Webmaster Guidelines document, which is one of the first places webmasters should go when learning about SEO best practices and dos and don’ts. Google
Facebook Audience Network Adds Support for Mobile Web – Facebook announced that its Facebook Audience Network mobile ad network added support for the mobile Web. The social network officially introduced Facebook Audience Network at F8 in April 2014, and it revealed earlier this month that the ad network reached a $1 billion annual run rate during the fourth quarter of 2015. SocialTimes
In response to 8 Digital Marketing Events Where You Can Learn, Connect and Grow in 2016, Thomas Flannagan said, “Nice events! I’ll for sure visit stated webinars, thanx for the info!”
On How to Write for People: 5 Ways to Create Connections & Personality in Your Content Marketing Efforts, annhandley shared, “LOL to being your “spirit animal.” 
Thanks for the shout.”
Marketwired also commented, “Embracing your writerly authority and being bold is a great tip. You can’t make a connection if you don’t write like you mean it! “Owning it” can be scary thought for many writers, but it’s really the only way to do it if you want to make a connection with the reader.”
What were the top online and digital marketing news stories for you this week?
Thanks for reading and have a great weekend!
Infographic: Canva
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© Online Marketing Blog - TopRank®, 2016. | Online Marketing News: Facebook Optimizes Audiences, Bots Cost Billions, Gentrified Google Guidelines | http://www.toprankblog.com
The post Online Marketing News: Facebook Optimizes Audiences, Bots Cost Billions, Gentrified Google Guidelines appeared first on Online Marketing Blog - TopRank®.
Facebook has announced its expanding live video to all iPhone users in the US. What was once a feature reserved only for the Facebook elite is now available to a large population of users in the United States.
The post Facebook Expands Live Video to All iPhone Users in the US appeared first on Search Engine Journal.
A new report published this week by SimilarWeb reveals what type of users are opting for the privacy-focused search engine DuckDuckGo, and why they’re using that search engine over alternatives.
The post New Research Reveals Who is Using DuckDuckGo and Why appeared first on Search Engine Journal.
Google is rolling out an experimental feature that will help people stay more informed about candidates in real-time. In response to the 440% spike in search volume Google says it receives during televised debates, the search giant is teaming up with Fox News for the launch of three new search components.
The post Google to Provide Real-Time Information on Candidates During Presidential Debates appeared first on Search Engine Journal.
Just because content marketing is popular doesn’t mean it’s always effective. Here are three reasons why you need brand tracking.
The post How to Produce Better Content: 3 Reasons You Need Brand Tracking by @michaelillas appeared first on Search Engine Journal.
Here are six ways you can optimize your content to help it rank in Google's Rich Answer Box and achieve position zero in the search results.
The post How to Optimize Your Content for Google’s Rich Answer Box by @missanna_f appeared first on Search Engine Journal.
[Note From Ashley: TopRank Marketing team members Debbie Friez and Joel Carlson recently attended a Minnesota Interactive Marketing Association (MIMA) event in Minneapolis and collaborated to bring you the insights below from the event.]
Long gone are the leisurely evenings and weekends where people disconnected from the outside world and made time to relax. Today’s consumers are ALWAYS connected and constantly consuming information from a variety of sources.
The question for marketers is: how can you capture the attention of your audience while they’re on the go and multi-tasking constantly? One of the solutions that has surfaced in recent years is incorporating podcasts into your digital marketing mix.
Below we’ll dive in to three case studies MIMA social broadcasting event that uncover how different brands are working podcasts into their marketing strategy.
First, Why a Podcast?
Busy salespeople don’t have time to read a newsletter or possibly an email. This was the dilemma for the Medicare and Retirement division of United Health Group. They wanted to share tools and ideas with their sales agents during enrollment period.
Within the healthcare industry, communication is heavily regulated which means there are lots of things that they can’t do or say. Kendra Klemme, Associate Director of Communications, United Health Group, says everything has to be cleared through lawyers. So the question comes up, “How do we work within this system?” and still accomplish what we need to get done.
Once cleared by the lawyers, the communications team decided a podcast was the right route to take for communicating with sales, and production happened quite quickly. The focus of the podcast was on providing the sales team with information to help them improve their approach and results. The key was providing a method for getting the sellers excited to start fast out of the gate during enrollment period.
Early podcasts were produced to be anywhere between 10-15 minutes in length, making them easy to listen to for sales people in between their customer visits. From the initial podcasts that were done in 2015, UHG received positive feedback from sales leaders and agents, having reached 7K+ listens overall.
Moving forward for 2016, the plan is to produce two podcasts per month – one on highlights from the monthly eNewletter, lasting anywhere from 3-5 minutes and another longer one on areas of interest to their audience.
What UHG learned from producing podcasts:
If you grew up on a farm, you know that harvest season is CRAZY BUSY! Despite that fact, the Mosaic company wanted to talk to farmers during harvest about raising yields.
On today’s modern farms, you will find farmers checking social media and listening to all kinds of media while they bring in the crops, shared Wayne Carlson, Creative Director, broadhead. In order to capture that audience, they wanted to create a podcast around “A Prairie Home Companion” meets “Twin Peaks” meets “Serial”.
The result was “The Great Yield Mystery”, a 10 episode audio drama, which included a website, gamification, prizes and a trailer poster. And the result gave their existing audience something they could use.
The podcast had a longer tail than they expected and exceeded interaction goals by 379%.
Kevin Hunt, Social Media Manager, General Mills, and an experienced podcaster provided insights into “A Taste of General Mills”, a brand website for consumers. He shared that General Mills wanted to provide a deeper look into their brand through an interview style podcast hosted on the website and modeled after “This American Life”. (Clearly NPR is winning in the podcast idea segment!)
The first podcast produced featured the creator of Cheerios. Recorded during a commercial shoot, it provided a behind the scenes perspective. This was followed by podcasts covering their monster cereals, celebrating 50 years of the Pillsbury Dough Boy, focusing on a cookbook editor and interviewing people with cooking fails, and then celebrating the 150th anniversary of General Mills. In February of 2016, the podcast will be quite topical by focusing on Super Bowl appetizers.
Kevin emphasized the need to make a plan for setting-up interviews, recording, scripting, and promotion. Their posting strategy includes iTunes and SoundCloud for searchability. General Mills doesn’t make a separate show page for the podcasts, but instead includes it as a part of the blog.
Audience growth takes time, so promotion is key. General Mills creates special graphics for promoting on their social channels. They also email subscribers of the blog.
Podcasting in both video and purely audio forms has become an increasingly popular digital marketing tactic. Before venturing out on a podcasting endeavor, consider the following:
We’d love to hear your thoughts.
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© Online Marketing Blog - TopRank®, 2016. | 3 Examples of Brands Using Podcasts to Increase Sales, Offer Value & Build Audiences #MIMATweet | http://www.toprankblog.com
The post 3 Examples of Brands Using Podcasts to Increase Sales, Offer Value & Build Audiences #MIMATweet appeared first on Online Marketing Blog - TopRank®.
According to Facebook’s Q4 earnings call, the world’s leading social network continues to widen the gap between itself the competition. Numbers are up in just about every way they can be measured...
The post Facebook Reports Over 100M Hours of Video Watched Daily, More Record Numbers in Q4 Earnings Call appeared first on Search Engine Journal.
It's hard to provide valuable idea that's worth a thousand dollar. But it doesn't mean it's impossible. Here's a list of how you can find blog post ideas.
The post Blogging 101: 5 Unique Ideas for a New Blog Post by @rankingelite appeared first on Search Engine Journal.
Step-by-step guide on how to set up Facebook ads tracking with the new Facebook pixel.
The post How to Track Conversions with the New Facebook Pixel by @Rocco_Zebra_Adv appeared first on Search Engine Journal.
We often have new customers ask us what the best approach is for breaking the code of content promotion. Is it purely organic reach, social amplification or is paid promotion the way to go?
The short answer is, all of these and more.
When content marketing first hit the market, brands used it as an opportunity to follow a formula for something they already knew, online advertising. Banner ads, spam emails and other forms of advertising were a precursor to the more recognized forms that we see today. In the mid-nineties, brands were spending upwards of $11,000 a week for banner advertisements.
Much later, once brands began to understand the potential of content marketing as an actual way to build value and credibility (without spamming), marketing investments began to shift. Suddenly everyone was investing a large portion of their funds into creating quality content and advertising investments began to wane.
That brings us to today. Brands large and small have become savvy to the fact that quality content is a must. However, the competition for the attention of consumers is becoming increasingly difficult. The mere creation of top-notch content will no longer suffice.
To help you decode the proper mix of organic and paid content promotion to make your content reach new heights, consider the connections below.
Understanding your end objective is an essential step in determining what mix of organic and paid promotion you should pursue. For example, if your content is top of funnel and the goal is to get an influx of shares and view, you’ll likely want to invest the paid portion of your promotion in social boosting.
However, if you’ve developed a great middle or bottom of funnel content asset, then you can begin incorporating pay-per-click (PPC) and other forms of advertising to convert prospects that are ready to buy.
Your hub and spoke can include paid promotion. A traditional hub and spoke publishing model centers around a larger content asset and shows the different ways to drive traffic to that asset using earned, owned and some paid media. The next iteration of the hub and spoke might look something like this:
Create and promote targeted content. First of all, your content should be optimized for the humans that you want to consume, share and act on the information, as well as the search engines that you want to crawl your content.
Additionally, there are both paid and organic methods to target your content promotion.
For example, your Facebook and Twitter profiles may have slightly different audiences. In order to target your organic message appropriately, you’ll want to use messaging, visuals and calls to action that make the most sense for that audience.
The targeting options available within search and social advertising platforms has grown leaps and bounds within the last few years. In addition to the capability of uploading actual lead lists, you can target everything from location and job title, down to the smallest detail about user habits, income and more.
Finding the exact right mix of organic and paid promotion for your content strategy doesn’t happen overnight. It is process that includes testing, some investment and often, relying on the experts to help guide you. If you need help uncovering your biggest content marketing opportunities and finding ways to make it support your business objectives, contact us today.
Header image via Shutterstock
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© Online Marketing Blog - TopRank®, 2016. | How to Decode The Connection Between Organic & Paid Content Promotion | http://www.toprankblog.com
The post How to Decode The Connection Between Organic & Paid Content Promotion appeared first on Online Marketing Blog - TopRank®.
An update to Google’s Inbox app, an alternative to Gmail, will see its search engine return more intelligent results.
The post Google’s Inbox App Now Returns Smarter, More Useful Search Results appeared first on Search Engine Journal.
Monitoring your competitors isn’t enough–you need to sit down and analyze the data. Here's how you can conduct a social media competitive analysis.
The post The 5-Minute Social Media Competitive Analysis by @bberg1010 appeared first on Search Engine Journal.
Generating search traffic to your business' site can be confusing. Ahrefs can help you ease the process by checking what your competitors are doing.
The post How to “Steal” Your Competitor’s Search Traffic Using Ahrefs by @sejournal appeared first on Search Engine Journal.
Join the next SEJ Think Tank webinar to learn about how SEJ's revenue grew through native advertising presented by Loren Baker.
The post Next #SEJThinkTank Webinar: Going Native: How Native Advertising Grew SEJ’s Revenue by @megcabrera appeared first on Search Engine Journal.
Google has recently launched smart goals which means you can majorly growth hack AdWords campaigns if you know how. Here's how to use them to your advantage.
The post What Are Smart Goals? Google Analytics and AdWords by @Rocco_Zebra_Adv appeared first on Search Engine Journal.
We are thrilled to announce that Google Webmaster Trends Analyst, Gary Illyes, will keynote at SEJ Summit Chicago happening June 23 at historical landmark, Navy Pier.
The post Google’s Gary Illyes will Keynote #SEJSummit Chicago on June 23 by @jrdoog appeared first on Search Engine Journal.
Do You want traffic? Then your focus is wrong, and your site may meet no traffic doom because of it. You need to understand a new set of rules that the internet now operates under. Traffic is shamelessly tossed around the internet. The number of views on your social media accounts alone highlights that fact. In the 2000’s there was a saying that traffic is the currency of the internet. Jump ahead to #bigdata and the polls are in. Traffic is no longer the real asset of the internet. A trusted audience is.
The internet has evolved. Marketers that stalk their internet prey have also evolved. We as a group of marketers now have access to so many forms of traffic that it will make your head spin. You can now just buy and sell traffic like a commodity. Traffic is now clear.
Traffic again loses its impact and appeal when you look at your goals against traffic. Any business or brand goes through the rapid progressions of internet marketing. First they want to build offers. Then they wish to gain interest from their customers. Then they want to build a list as they begin to understand that their income is a direct reflection of their list. Along the way, they hit the dartboard of "I need traffic."
In the 2000’s there was a saying that traffic is the currency of the internet. Jump ahead to #bigdata and the polls are in. Traffic is no longer the real asset of the internet. A trusted audience is. ~ @thewillrobins
The internet has evolved. Marketers that stalk their internet prey have also evolved. We as a group of marketers now have access to so many forms of traffic that it will make your head spin. You can now just buy and sell traffic like a commodity. Traffic is now clear.
The post How to Gain a Colossal Audience Using a New Traffic Sequence by @thewillrobins appeared first on Search Engine Journal.
Greetings, humans. It is I, a fellow human and certainly not a trench coat full of cats posing as human. I would like to tell you how to show personality in your writing so other cats—I mean, humans, like me—will enjoy reading it.
All cats aside, it’s surprisingly easy for marketers to forget that we are writing for people. We write for a persona, a target audience, an industry. When was the last time an industry sat down and read a blog post over their corn flakes? By trying to write for everyone, we can end up writing for no one.
As bestselling author, marketer, and my spirit animal Ann Handley says, “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. Worry less about sounding professional, worry more about creating remarkable content that other humans can relate to.”
As content marketers we get paid to write. How cool is that? Moreover, we get paid specifically to write engaging content that has value. We’re not writing stereo instructions here. We’re building tiny cathedrals of knowledge inside people’s heads. Let’s inspire them. Let’s create extraordinary work.
That said, how far you push the following five tips depends on your audience and your brand. My advice is to go a little bit further than you think you can get away with. It’s always easier to tone it down than tone it up.
Here are five ways to make your content marketing sound more human:
If you came of age in the 1990s or earlier, odds are you were scarred by your composition classes. From grade school through high school, we learned some of the most stilted writing known to man. But good news! In the words of another shrewd marketer (Alice Cooper), “School’s out forever.” Now you can get rid of the weird rules that make writing sound robotic. You have my permission to do the following:
As the saying goes, “Avoid clichés like the plague. They’re old hat.” The problem with clichés is they’re not your words. They are third-hand phrases that have been passed around so long they’re drained of meaning. A computer (or a trench coat full of cats) could assemble them into sentences.
At best, a reader sees clichés as empty words that are safe to skip: “From time immemorial,” “For all intents and purposes,” “Home is where the heart is.” If you find yourself using clichés in your writing, take the opportunity to say something new.
By the way, buzzwords are a special kind of cliché: They’re both new and worn out at the same time. Don’t tempt your reader to play buzzword bingo.
Sometimes you can write completely naturally, but end up sounding awkward. Even though everything is technically correct, something seems off. You can reread and reread, but you just can’t put your finger on it. You wonder why this paragraph is setting your teeth on edge, and the tension just keeps building.
The previous paragraph makes people tense because every sentence has the same structure. Clause, comma, clause: It gets maddening really quickly. Make sure your writing doesn’t fall into a sing-song rhythm. Break it up. (See, isn’t that better?)
The previous tips are text-level edits, but this one is more holistic. Too often we confuse professionalism with detachment.
Maybe we don’t want to sound pushy or aggressive. Maybe we’re trying to be “balanced.” Whatever the reason, we hide behind, “Some people say,” or “For many people,” or “It’s possible that you might…”
To really connect with your reader, be bold. You are writing to them for a reason. You know what you’re talking about. If you truly believe your advice is worth their time, embrace your writerly authority.
The overarching reason great writing has personality is it breaks the rules. Think J.D. Salinger, Kurt Vonnegut, Toni Morrison. You could never mistake one’s writing for the other, and it’s all because they break the rules in their own specific ways.
But before you start breaking the rules, you have to know them first. Read The Elements of Style and the Little, Brown Handbook. Understand the what and why of each rule, so you know exactly what you’re doing when you break them. Get a firm foundation in the fundamentals. Then you can go a little bit crazy on them. That’s how to develop a personal (or a brand) style.
Unless you actually are a trench coat full of cats (in which case, congratulations on keeping up the deception, and you should know it’s impossible to catch the laser pointer dot), you can add personality to your content. Part of the process is unlearning bad habits from high school. Part is believing you have something important to say, and trusting that you know the best way to say it. And part is getting out of your own way, writing garbage, and refining it.
So go forth and create awesome stuff. I’ll be over here with my catnip mouse.
Need help creating compelling content for your brand? We’re here to help.
Header images via Shutterstock: 175292705, 154981799
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© Online Marketing Blog - TopRank®, 2016. | How to Write for People: 5 Ways to Create Connections & Personality in Your Content Marketing Efforts | http://www.toprankblog.com
The post How to Write for People: 5 Ways to Create Connections & Personality in Your Content Marketing Efforts appeared first on Online Marketing Blog - TopRank®.
Does it feel like you're seeing a lot more ads on Instagram as of late? The Facebook-owned social network is rapidly increasing the number of ads it serves each month, according to a report from Brand Networks.
The post Seeing More Ads on Instagram? A New Report Shows the Company is Displaying More Than Ever appeared first on Search Engine Journal.
A niche search engine called Shodan has become a real threat to peoples’ privacy, having recently developed the ability to search for non-password-protected webcams.
The post Beware, There’s a New Search Engine That Spys on Insecure Webcams appeared first on Search Engine Journal.
This week’s SEJ Wrap-Up is about the upcoming Google Penguin update, and how machine learning is changing SEO.
The post SEJ Wrap-Up: Google Penguin Update Coming & How Machine Learning is Changing SEO by @megcabrera appeared first on Search Engine Journal.
Keyword rankings are no longer as meaningful as they once where. In this infographic, MWI highlighted some of the most common theme changes over time.
The post The History of Google’s Biggest Changes over Time [INFOGRAPHIC] by @JordanKasteler appeared first on Search Engine Journal.
Welcome to 2016! It is a new year, which makes it a great time to start fresh and clean. And, what better place to start fresh than with your content? With so much content published each day, it is becoming more and more difficult to make your content stand out.
The post Kick Off 2016 With a Content Marketing Audit That Works by @dantosz appeared first on Search Engine Journal.
That expression is central to our approach as an agency business and in our continuous pursuit to improve as marketers. Ubiquitous information access and increasing complexity and competition means the need to advance knowledge and creativity with digital marketing strategy, tactics and performance is greater than ever.
There are many sources marketers can choose from to learn, grow and collaborate. Over the next few months there are multiple learning and peer networking opportunities to satisfy just about anyone’s need for marketing smarts, whether it’s content marketing, social media marketing, B2B or B2C marketing, SEO and more.
To do my part, I’ll be drawing on my experiences, best practices and strategies developed during my time with TopRank Marketing to deliver presentations at 89 upcoming events ranging from webinars to events in Amsterdam, Scottsdale, London, Copenhagen and San Diego. I hope to see you at one or more!
Feb 4: Free Webinar
Marketing Beyond the Message: Why your customer’s journey is more important than the destination
Moderated by Thorin McGee of Target Marketing Magazine, I will be co-presenting with Carolyn Goodman
How can you influence that customer journey so it goes as smoothly as possible, and customers are delighted to choose, and keep choosing, you? Join us on this educational webinar to see how you can take control of the changing customer relationship, including how to:
* Map the customer journey and identify the important touch points along it
* Engage with customers/prospects/fans across all of those touchpoints
* Measure the impact your efforts have on them throughout the journey, and on the bottom line
* And ensure your customer enjoy the journey, as much as they’ll enjoy the purchase.
Event info
Feb 11: Friends of Search conference, Amsterdam
Keynote: Where SEO Fits in the Digital Marketing Mix
Even though there’s a shift in digital marketing from an emphasis on search results to focusing on customers, it doesn’t mean search isn’t important. The modern customer’s journey extends across channels and devices, so it takes an integrated approach to truly stand out and inspire customer action. In this presentation, Lee Odden will help attendees understand:
* The top digital marketing priorities based on a new survey of brand marketers
* How to architect a customer and content-centric approach to digital marketing
* How one content program attracted over 1,000 leads with no SEO. And how many more if we had used SEO
* A framework for creating meaningful content that’s optimized, socialized, publicized and influencer activated
Event info
Feb 15-17: B2B C2C, Scottsdale, AZ
SEO for Content Marketers
SEO is one of the top in-demand skills according to LinkedIn data and is critically important. With today’s increasingly self-directed business buyers, content that is easily found through search is even more crucial and important for marketers. This presentation will cover how smart B2B marketers are integrating SEO with content. Other topics include the importance of mobile and other recent changes with Google that B2B content marketers need to be aware of. Lastly, this presentation will cover content SEO best practices.
Event info
Feb 25: InTech Marketing Conference, London
The Power of Influence in B2B
One of the most popular trends in B2B marketing is content marketing. But B2B companies are challenged to create a variety of engaging content on a consistent basis. This presentation will provide a framework for B2B marketers to scale quality content creation by partnering with internal and external influencers.
Takeaways:
1. How to identify, qualify and recruit influencers
2. A modular approach to co-created content
3. How to optimize, socialize and repurpose co-created content
Event info
March 8: Free Webinar
Content and Design: How the Right Process can Enhance Creativity
A delicate balance exists between process and creativity when it comes to corporate creativity. Some fall into the trap of disregarding all process with the hopes of stimulating ingenuity, but they quickly meet debilitating chaos that actually stifles creativity. Others insist on so much structure in the creative workflow that the experience feels like working on an assembly line.
What does an appropriate balance look like? How can a content marketer or a graphic designer use process to increase their creative potential?
Join us to discover how the right process can enhance creativity for content and design teams. Hear top marketers speak on:
1. Best practices for content planning
2. Simple process adjustments that boost efficiency
3. Methods for maintaining quality consistency
4. How to keep creativity and morale high
March 23: Free Webinar
Secrets of B2B Content Marketing Success with Influencers
I will be co-presenting with Hana Abaza from Uberflip on the hot topic of working with influencers to co-create content for B2B marketing.
According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age of information overload where 74GB of data are delivered per person, per day (USC), standing out to business buyers can require unreasonable budgets and resources.
Inspired by the need to scale content marketing performance, a growing number of B2B marketers are creating better quality content that gets shared more often, reaches more prospects and grows their influencer network – all at the same time.
In this presentation on influencer and content marketing, you will learn the best practices, wins and misses of how B2B organizations have leveraged influencer content programs to attract and engage business buyers.
Key Takeaways include learning:
– How influencer content creates solutions for multiple audiences
– How to identify, qualify and recruit the right influencers
– How co-created, modular content is planned, collected, assembled and repurposed
– How to inspire co-creators to help amplify your content
– How to use the Attract, Engage, Convert model for influencer content performance optimization
– Best and worst practices when working with influencers on an ongoing basis
April 5-6: Clever Content 16 conference, Copenhagen
The Lucky 7: Key Content Marketing Trends for 2016
Are you gambling your business success with content marketing? The “shiny object” effect of content has worn off for most marketers and now it is time to for the “real” work to begin. Success with content as a means to attract, engage and convert new customers is less about a game of chance and more about working smart. This keynote presentation from Lee Odden will identify 7 key trends, brand examples and a framework you can use to win the content marketing game in 2016 and beyond.
Event info
April 17-19: Social Media Marketing World, San Diego
Influencer Marketing Playbook: How to Identify, Qualify and Recruit Effective Influencers
Are you winning the influencer marketing game? 84% of marketers are investing in influencer programs and some are seeing a 9:1 return, so why isn’t your influencer program a success? 61% can’t find “real” influencers and 56% can’t recruit them. Learn how to find and recruit the right influencers from Lee Odden, influencer marketing expert and CEO of TopRank Marketing. He’ll share the framework, tools, processes and recruiting tips you’ll need to make your next influencer marketing program a game winner.
Event info
If you’re not lucky enough to live in Europe or the under the warm sun in San Diego or Scottsdale, no worries. There are multiple online events where you can connect and get a marketing smarts download. Just be sure to get registered soon to save your spot.
As I prep for this tsunami of speaking events, I am curious: what are some of your most pressing questions when it comes to content marketing, influencer marketing, social media or SEO? Who knows, if you ask a good one, I may use it (with attribution) in one of my presentations.
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© Online Marketing Blog - TopRank®, 2016. | 8 Digital Marketing Events Where You Can Learn, Connect and Grow in 2016 | http://www.toprankblog.com
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